Choose your specialization and your path
The program provides students with the unique opportunity to specialize in a specific area of knowledge through our four offered minors. The selection of these five minors has been guided by recruiters' input regarding major business trends in the industry. These minors are designed to enhance your academic journey by providing a selection of elective subjects that complement the core curriculum. The minors also include a seminar from career services that will provide insights into the professional career path within the chosen area of expertise.
In this video, Cristina Sancha, Academic Director of the Bachelor of Business Administration, explains all the details of the offered Minors: Data Analytics, Finance, Consulting, Entrepreneurship or Marketing.
Minor in Data Analytics
Minor in Finance
Minor in Consulting
Minor in Entrepreneurship
Minor in Marketing
Minor in Data Analytics
Objective: to provide a strong foundation in data analytics and to be able to apply data-driven insights to business decision-making.
Second year
- Data Analysis with SQL
Third year
- Mastering Data Visualization Techniques
- Artificial Intelligence and Machine Learning
- Career Services Professional Seminar
Minor in Finance
Objective: to provide a deep understanding of the financial system and key principles that govern financial markets to make informed financial decisions that create value for organizations.
Second year
- Financial Econometrics
- Management Accounting
- Career Services Professional Seminar
Third year
- Derivatives
- Financial Markets and Institutions
Minor in Consulting
Objective: to provide a broad understanding of the consulting industry by developing a solid foundation in consulting practices and tools and gain the necessary skills to develop a successful career in consulting.
Second year
- Strategic Consulting Mindset
Third year
- Business Consulting Toolkit
- Consulting Soft Skills and Project Delivery
- Career Services Professional Seminar
Minor in Entrepreneurship
Objective: to provide foundational skills and knowledge to start, manage, and grow a successful business venture
Second year
- Identifying & Developing the Opportunity
Third year
- Launching and Leading the Venture
- Financing & Growing the Venture
- Entrepreneurship Seminar
Minor in Marketing
Objective: to provide a comprehensive understanding of marketing principles and strategies, enabling them to apply analytical, innovative, and sustainable approaches to effectively navigate the dynamic landscape of business and consumer markets
Second year
- Marketing Research and Analytics: Applications in Big Data and AI
Today’s world is exploding with data on consumers as well as new abilities to observe customers in naturalistic settings. This creates an unprecedented ability to generate valuable insights for companies, policymakers, and marketers. This course empowers students to generate such insights themselves – an increasingly important and relevant skill – by giving them tools to conduct marketing research. The course reviews how to formulate a research question, how to select the most appropriate analytical approach, and how to collect high-quality data to answer it. This course will be hands-on, and will also discuss new and important findings from marketing research using big data and AI. - Marketing and Sustainability
The BBA program at Esade offers an initial course on Marketing and Sustainability within the Marketing Minor to align with Esade's sustainability values. This course precedes mandatory marketing courses, reflecting Esade's commitment to holistic education. It introduces students to marketing as more than just consumption enhancement, emphasizing sustainability. Incorporating aspects of critical pedagogy, it aims to foster students' ability to question, transform knowledge, and become responsible citizens. This critical approach is vital in marketing, where teaching sustainability goes beyond concepts to emphasize the "how" as much as the "what" of sustainability education.
Third year
- Innovation in Marketing: Creativity, New Products and Design
The course will enable students to develop their knowledge of marketing by deepening their understanding of how innovation and marketing are intertwined in the current business environment. More precisely, we will explore questions such as: How do innovation and marketing influence each other? Can the boundaries of innovation, creativity, R&D, new product development, and design be defined? What are the relationships among them? What are the challenges of design as a tool for innovation in marketing? Although executives aim for bold innovations, are truly differentiated new products as common as before? What are the challenges of developing new products nowadays? What should managers do to be more creative and foster innovation? Can emerging technologies boost creativity? What are the trends regarding these fascinating and relevant topics? The course takes a hands-on approach based on the analysis of best practices and workshops. - Foundations for Sales Proficiency
Customized to seamlessly complement the Marketing Minor, Foundations for Sales Proficiency ensures a comprehensive approach to all the crucial dimensions needed to navigate the complexity of the Sales function, which is the motive force for any company and any business model. This elective dives into central concepts like distribution strategies, pricing, go-to-market, and revenue management, and it also includes sessions dedicated to helping students develop soft skills like commercial team leadership and negotiation. Covering these key topics, the course guarantees well-rounded learning, that combines theory with practical examples and teamwork dynamics.