Academic information - Syllabus

Grado en Dirección de Empresas - BBA

Academic information - Syllabus

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360º business management education

The Esade Bachelor of Business Administration (BBA) degree syllabus delivers an outstanding practical and academic learning experience. It combines fundamental general management subjects with specialist subjects in marketing, finance, operations, HR and digital innovation. You will also specialise in data analytics, finance, consulting or entrepreneurship, as well as social responsibility electives in the social & liberal arts track.

Each academic year has been designed to progressively advance your understanding of business management, culminating in a semester-long internship in a leading company in Spain or abroad.

Management

Marketing, Finance, Operations, HR & Digital Innovation

Social & Liberal Arts Track

Minors in Data Analytics, Finance, Consulting or Entrepreneurship

Your syllabus

First year

Business administration fundamentals

In year one you’ll learn the basic theories of business management (economics, accounting etc.) combined with electives chosen from different areas: economics, finance & accounting, operations, innovation & data science, people management and organization, liberal arts and social sciences, and strategy and general management. This is a year of new experiences: you can join student associations and immerse yourself in the intense university life at Esade.

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Second year

First steps toward management

In year two you’ll gain deeper understanding of subjects including economics, sociology and statistics, and begin specialist subjects such as finance, marketing, and operations. You’ll also continue to study electives from the areas you began in the first year. By year two you’ll be settled into your studies. You’ll know how to make the most of life on campus and the opportunities it presents.

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Third year

Intense study and volunteer internship

The syllabus intensifies in year three with extra subjects in different areas of business management and increased electives in new areas including strategy and organisation, marketing, operations and supply chain, plus social track, which includes electives focused on the social aspects of management. In summer you can take part in a voluntary solidarity internship in Latin America, Africa or Asia through the University Development Service (SUD).

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Fourth year

Internship and exchange

In year four you’ll go abroad for a whole semester on exchange. You’ll also spend a semester on an internship with a leading company in Spain or abroad, and you’ll work on a final degree project that you’ll present at the end of the academic year. Finally, to end the program, you can take part in the Capstone Module – Imagine the Future of Business in 2030. This is a unique, practical consulting experience in which you will advise real companies on the best strategy to succeed in the possible future scenarios for their industry.

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The essential perspective: understanding the business as a whole

Studying specialised subjects in different company areas will allow you to offer exceptional value as a professional. You’ll understand internal processes and how company departments are interrelated, how finances and accounting work, what human resource management entails, how marketing strategies are proposed and how digital innovation projects such as the development of an app or a website are managed.

It will also expand your career options: as well as the usual BBA career paths you will also have the added possibility of joining different departments (finance, marketing, human resources, etc.).

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