Creating mindsets, providing tools
The curriculum of the Bachelor of Double Degree Bachelor of Business Administration & Business and Artificial Intelligence follows the natural cycle of an AI-based project within a company. You will start by exploring the societal, economic, and legal factors that influence the business landscape. In parallel, you'll acquire proficiency in mathematics, statistics, and programming. This knowledge will give you a solid conceptual framework and nurture a mindset for data-driven modeling. As you progress, you will delve into the essentials of management. You will be introduced to the different functional areas of a company such as finance, accounting, marketing or operations. This understanding will enable you to identify the needs that emerge and translate them into opportunities. You will do so by leveraging AI-based tools. You will be introduced to the fundamentals of artificial intelligence and acquire the knowledge and skills to develop your own machine learning and deep learning models. You'll also learn how to deploy these models within a production infrastructure, ensuring the delivery of solutions to end-users. The next step will be to evaluate the impact of these solutions from the economic, social, and environmental perspectives. This will be crucial in preparing you to lead data-driven companies, a task that demands constant reevaluation and adaptation of the business strategy for enduring success.
This program is designed to guide you into cultivating a solid mindset, while providing you with the necessary tools to anticipate and adapt to the current and future trends of this dynamic sector.
Subjects year by year
First year
Notice: The information about the subjects of the five courses is for guidance only and may change over time. We strive to keep it updated, so we recommend checking it periodically to have the latest details.
DISCOVER · Laying the foundations
In the first year, you will explore and discover. You will be introduced to the main societal and economic factors that shape the context where businesses grow and develop. At the same time, you will also build a solid background in mathematics and programming, the foundations for data science and artificial intelligence. This will be a year full of new challenges and experiences. You will meet your new classmates, be introduced to innovative methodologies and learn alongside inspiring teachers. Outside the classroom, you will have the chance to join student associations and immerse yourself in the intense university life of Esade.
COMPULSORY · 1st Term
- Computing Foundations
- Calculus & Algebra
- Microeconomics
- Socio-Political Context of Business
- Organizational Behaviour
- Foreign Language !
COMPULSORY · 2nd Term
Second year
INTERPRET · Understanding management principles
In the second year, you will learn how to interpret the context by consolidating your analytical toolset and incorporating a managerial perspective. You will delve deeper into statistics and learn algorithmic and computational strategies for problem-solving. You will also understand the principles and frameworks that drive successful businesses and be introduced to the main functional areas of any company. You will combine this knowledge to identify needs and opportunities.
COMPULSORY · 1st Term
- Business Law I
- Data Structures and Algorithm Design
- Organization Theory: Organization and Culture
- Accounting II
- Distribution Theory and Inference
- Foreign Language II
COMPULSORY · 2nd Term
- Optimization and Computational Modeling
- Economics for Strategic Decision Making
- Business Law II: Taxation
- Finance I: Foundations of Financial Markets
- Marketing I: Foundations of Marketing
- Operations I: Foundations of Operations
- Foreign Language II
Third year
UNFOLD · Harnessing artificial intelligence
In the third year, you will unfold your skills to address the needs and harness opportunities. The third year marks a significant shift towards artificial intelligence and its applications in business. You will learn the fundamentals of machine learning to solve real-world problems. In addition, you will also gain deeper insights into how AI tools can be leveraged in various business contexts, including those related to finance, marketing and operations.
COMPULSORY · 1st Term
- Introduction to Artificial Intelligence
- Finance II: Corporate Finance
- Marketing II: Marketing Strategy
- Operations II: Operations Strategy
- Software Development for Business
COMPULSORY · 2nd Term
- Machine Learning
- Database Management and Design
- Finance III
- People Management
- Challenge: Integrative Consulting Project
- Data Visualization and Decision Making
Fourth year
TRANSFORM · Integrating AI into business strategy
In the fourth year, you will learn to integrate artificial intelligence into business strategy. You will develop a comprehensive understanding of the impact of artificial intelligence in the socio-political and economic environment of business. You will learn to adapt accordingly, by transforming and aligning talent, infrastructure and strategy. By the end of this year, you will have gained the skills necessary to drive AI adoption and ensure its ethical, sustainable deployment to maximize business outcomes.
COMPULSORY · 1st Term
- Cloud Solutions
- Deep Learning
- Data and Business Ethics
- Perspectives on AI, Business and Sustainability
- Business Strategy in Action
COMPULSORY · 2nd Term
- AI for Sustainable Leadership
- DevOps Management
- Business Entrepreneurship
- Global Strategy and Digital Transformation
- Perspectives on AI, Business and Sustainability
Fifth year
CREATE · Gaining a global perspective, crafting your path
In the final year, you will create your own path at the intersection of business and artificial intelligence. You will broaden your understanding and gain a global perspective through the international exchange program with leading universities. You will also undertake an internships with top technology companies to act on your learnings. The year will culminate with the completion of your final degree projects in both business administration and artificial intelligence for business, allowing you to showcase your specialization and readiness for your future professional career.
COMPULSORY · 1st Term
- Global Mobility Program (Exchange)
COMPULSORY · 2nd Term
- Internship
- Capstone BBA
- Final Degree Project BBAI
- Final Degree Project BBA
Electives
As a student at the Double Degree Bachelor of Business Administration & Business and Artificial Intelligence, you will have the opportunity to enroll in elective courses from both programs. This will give you the flexibility to design your unique learning path, according to your own interests.
This list of electives is for guidance purposes only; the final offering may vary
BBA Electives
BBAI Electives