Redefining what’s possible. GreenTech starts here.

Dalia Silberstein, Manager Esade Center for Social Impact will lead startup GreenTech mentoring sessions on one of the most important networking activities at 4YFN to empower international startups and add value to their businesses. 

Susana Ercolani, coordinator of Esade eWorks, will lead mentoring sessions for university startups and spin-offs in one of the most relevant networking activities at 4YFN. The goal is to strengthen these emerging startups and add value to their businesses.
 

Keynote speaker - Xavier Ferràs, Associate Dean of the Executive MBA at Esade Esade and Professor of Operations, Innovation and Data Sciences at Esade

The AI industry is undergoing a shift in focus. While chatbots and generative AI have dominated the landscape, a new generation of "intelligent agents" is emerging as key players. This panel will explore how these agents, designed to operate autonomously across various environments, are transforming sectors such as commerce, customer service, and logistics. Additionally, it will examine the opportunities and challenges these systems bring for businesses and startups. 

Esteve Almirall, Professor of Operations, Innovation and Data Sciences at Esade and director of the Esade Center for Innovation in Cities 
Xavier Amatriain, VP of Product (AI and Compute Enablement) at Google 
Omar Puertas, AI expert and Partner at Cuatrecasas 
Rosa Martínez, Artificial Intelligence Manager at CaixaBank Tech 
Sergio Álvarez-Napago, Lead Researcher at BSC

As AI becomes embedded in society, concerns about inherent algorithmic biases and their impact on social and economic disparities are increasingly evident. Experts will discuss how these technological advances could exacerbate inequalities and what actions are needed to ensure progress does not come at the expense of fairness. Are we prepared to bear the cost of innovation? What are the responsibilities of companies and governments? 

Irene Unceta, Academic Director, Bachelor in Artificial Intelligence for Business at Esade; Assistant Professor, Department of Operations, Innovation and Data S Sciences at Esade & Esade Institute for Data-Driven Decisions researcher 
Marta Poblet, Researcher at Stanford University Law School, co-founder of the Institute of Law and Technology at the Autonomous University of Barcelona 
Anna Colom, Senior Policy Lead at The Data Tank 
Julia Wallner, Chief of Staff at appliedAI Initiative GmbH

What are the trends and opportunities for the next five years? This panel will provide insights into how startups are leading the development of AI, offering attendees practical tools and connections to capitalize on this technological revolution. Featuring startup founders and investment leaders, the discussion will explore disruptive applications poised to transform key sectors, how startups secure funding, and the main concerns investors face when backing high-impact projects. 
 
Davide Rovera, Co-founder and manager of eWorks, Esade's venture creation program for students and recent graduates 
Neema Balolebwami Nelly, Artificial Intelligence Expert, AI Trainer, Founder of EMEA Venture Builder
Hisham Anwar, entrepreneur, technologist & Angel Investor
 
Networking EEI / eWorks (Foyer BetaLab) 

How should universities and professionals adapt to a future where machines take on key roles? The discussion will focus on the impact of automation on required skills and how educational institutions can prepare the workforce for the future. Additionally, it will address the ethical and economic implications of an AI-dominated workforce, the redefinition of human value in work, and global regulations on the responsible development of technology.
 
Marc Cortés, Director of the Executive Master Digital Business at Esade Executive Education
Javier Fernández, Global Employer Branding Lead at Danone 
Hans Van de Broek, Director of People at Ultralytics 
Amanda Ceballo, Digital Product Strategy at Shiseido

Digitalization and technological innovation are transforming key sectors for the planet’s sustainability, from agriculture to construction. This conversation explores how digital and financial solutions can drive more efficient, resilient, and environmentally friendly practices. From optimizing the use of natural resources to reducing waste, we analyze how technology and financial inclusion can be key to tackling climate change and preserving biodiversity.
 
Lisa Hehenberger, director of the Esade Center for Social Impact & Associate Professor, Department of Strategy and General Management at Esade
Michael Ogundare, Founder & CEO at Crop2Cash
Loretxu García, Founder & CEO at NIDO Contech

In this challenge, organized by Esade, Deloitte, and 4YFN, students from Esade's MSc in Innovation and Entrepreneurship will apply the knowledge gained during the program to select the best startups participating in 4YFN. 

Students from Bachelor in Transformational Leadership and Social Impact (Bitlasi) will visit 4YFN on 3 March to conduct interviews and gather data for a curriculum project they will present in class. They will analyze company strategies and develop their own growth strategy for the future. The project will be factored into their final grade.

61 Bachelor in Business and Artificial Intelligence students will explore and analyze the AI startup ecosystem at MWC-4YFN by constructing a business network based on sector, technology, shared investors, and partnerships. The goal is to identify key players, emerging trends, and market dynamics shaping the AI industry.

25 Bachelor of Business Administration (BBA) students will visit the MWC on 4 March to carry out a curriculum project that they will have to present as a group to the rest of the class, showcasing their main findings.