JUICE - Research Group
The Research Group on Judgements and Decisions in the Marketplace (JUICE)
Is a consolidated research group recognised by the Generalitat de Catalunya (Catalan Government) advancing in the fields of marketing, behavioural economics, artificial intelligence and decision making.
Understanding the decisions of participants in the marketplace
JUICE aims to understand consumers, costumers and companies decisions and assisting them in the Marketplace, analyze the interaction between those parties and technology that lead (or not) to transactions and study the methodologies related to data science and artificial intelligence to capture the complexity of these decisions and interactions. JUICE is a consolidated Research Group recognized by the Catalan Agency for Management of University and Research Grants (AGAUR).
Las principales líneas de investigación del grupo son:
- Consumer and managerial judgment and decision-making
- Pricing decisions in the marketplace
- Decisions and brand management
- Decisions, preferences modelling and recommendations
- Artificial Intelligence methodologies for decision-making
- Artificial Intelligence and Business
Proyectos de investigación
PERCEPTIONS
Mathematical structures based on unbalanced and hesitant linguistic descriptions to improve human-machine interaction
- Main researcher: Núria Agell
Hesitant linguistic assessments involving unbalanced and multi-granular information, are considered appropriate to grasp the uncertainty and imprecision which exists in human reasoning when expressing opinions and preferences. To better process this type of information for easier analysis and interpretation, this project proposes the development of perceptual maps as new mathematic structures to be applied in multiple-criteria systems and social networks frameworks. This will allow us to improve human-machine interaction and revert in a better design of decision-aiding systems and social interaction platforms. In addition, the project will be focusing its attention to design solutions for advanced managerial problems involving human-machine interaction.
CONSBRANDS
Conscientious Corporate Brands
- Main researchers: Oriol Iglesias y Marco Bertini
Conscientious corporate brands define and embrace a transformative purpose and a set of guiding principles that drive value creation. This conscience it is at the core of the corporate brand identity and integrated into the corporate culture (Iglesias et al, 2019). Additionally, they adopt and promote an authentic stakeholder perspective, which allows them to balance value creation across different stakeholders (Bertini et al., forthcoming). This is about understanding and embracing the responsibilities that corporate brands have beyond serving their clients and shareholders, and offering their diverse stakeholders the opportunity to co-create the organizations social and environmental agenda (Edinger-Schones et al., 2019).
Scholarly research on conscientious corporate brands is in its infancy. In our view, there is a clear need to further the conceptualisation of the phenomenon and conduct rigorous empirical tests, both qualitative and quantitative.
REMISS
Towards a methodology to REduce MISinformation Spread about vulnerable and stigmatized groups
- Members of the project: Eurecat, Universidad de Valencia, Corporació Catalana de Mitjans Audiovisuals, Computer Visionn Center
- Main researcher in Esade: Jordi Nin
The generation and spread of disinformation are part of a generalized phenomenon that affects the sharing and dissemination of content on social networks. The problems generated by this phenomenon are well known from the amplification of the general lack of trust on the part of society to the exacerbation of the mechanisms of social polarization or stigmatization of vulnerable groups. This situation has gone beyond the purely professional field, both of research and journalism professionals, and the threat of the generation and spread of false content and news is a phenomenon already internalized by a large majority of society. Reducing and understanding the generation and spread of fake news is essential to develop well-founded policies and actions towards its detection and reduction of spread.
HUAWEI
Enchancing copies in the corea relational database
- Partner: Huawei
- Researchers: Jordi Nin, Irene Unceta and Núria Agell
JUICE Coordinator
Núria Agell
Professor, Director at the Department of Operations, Innovation and Data Sciences in Esade
PhD candidates
We welcome candidates from various disciplines (Management, Economics, Engineering, Psychology, Sociology and other disciplines related to management) who are highly motivated, enthusiastic about the creation of new knowledge, and interested in pursuing an international career in research.
Yuqian Qiu
Research interests:
Co-creation and ethics: the two pillars of the multi-stakeholder approach to brand management
Supervisors:
Oriol Iglesias and Stefan Markovic
Carlos Carrasco Farré
Research interests:
Human-Machine Interactions in the Artificial Intelligence era
Supervisores:
Uri Simonsohn
Shiva Mostafavi
Research interests:
Can People have too much self-control?
Supervisor:
Marco Bertini
Ipek Ozer
Research interests:
The Sharing Economy: What Makes a Consumer Willing to Share Their Possessions?
Supervisor:
Ana Valenzuela and María Galli
Pietro Fronte
Doctorado industrial - Intereses de investigación:
Understanding customers interests using online and offline information
Supervisor:
Núria Agell and Marc Torrens