Research
Academic and market-oriented research on cross-cutting themes
The EsadeD3 researchers deepen in an impactful blend of research topics from decisions in the marketplace to the study and definition of methodologies related to data sciences and artificial intelligence to capture the complexity of these decisions and interactions.
They are focused on the following research lines:
a) Consumer behavior and judgements
b) Preference modelling and recommendations
c) Pricing decisions
d) Brand management
d) AI and Reasoning
e) Networks analytics
f) Machine learning
These research lines have been fruitful, and they can help understand humans’ judgements and decisions in marketing related contexts and advance in artificial intelligence techniques for multi-criteria and group decision-making support systems and social networks platforms.