Curriculum

Esade Master in Management programs are primarily targeted at those with undergraduate degrees in business administration or economics.
 
If your degree is in a different discipline, we still invite you to apply. The Admissions Committee will assess your candidacy and, if admitted, we will ask you to enrol in the Business Integration Path (BIP) course, which will give you a grounding in management basics.

Online module: 1st July 2024 - 25th August 2024

4 self learning online courses that have to be completed before the beginning of the on campus classes.

• Finance: An Introductory Online Course
• Financial Accounting: An Introductory Online Course
• Management Communication: An Introductory Online Course
• Quantitative Methods: An Introductory Online Course

On campus classes: 26th August 2024 – 13th September 2024

covering the following subjects:   

• Business Policy
• Introduction to Finance
• Introduction to Marketing
• IT for Managers
• Managing People
• Operations and Logistics

Official Program Start: 16th of Semptember 2024
 
The Esade Welcome Week is designed to help you hit the ground running. You'll get to know the Esade management teams, find out how the Masters program fits into the broader context of the business school, and get a full overview of the program's academics and career services. You'll learn what is expected of you and we'll help you to make your time at Esade a success, sharing some proven tips and guidelines. Group work is a key element of the Masters program and you'll have the opportunity to get to know the other MSc participants straight away as you begin your journey together.

The Esade Welcome Week is mandatory.

The first term will provide a basic understanding of global business models leveraging technologies such as cloud computing, software, computer architectures, artificial intelligence, data bases, programming, and distributed ledgers (blockchain), creating a foundation for the subsequent modules in the master.

Digital Technology (4 ECTS)

• Focused on digital transformation, digital business, and the impact of digital technologies on organizations. It covers topics such as big data, artificial intelligence, digital strategy, digital product design, technology management, digital compliance, and other essential aspects of the digital business landscape

Digital Strategy (4 ECTS)

• Delves into how digital technologies enable new business models, alter competition rules, and challenge strategic assumptions. Includes a deep dive into digital strategy and business models, sales and growth hacking, investment management, digital law, cybersecurity, ethics & society, and technology & philosophy, among other relevant areas

Digital Product (Data-Driven) (4 ECTS) 

• Designed to teach the basic concepts behind the design of a digital data product related to big data and machine learning. It focuses on how organizations use data to drive product design and decision-making.

Digital Channels & Omnichannel (3 ECTS)

• Focuses on the design and creation of customer experiences based on the interaction with digital channels. It addresses the development of omnichannel strategies, optimal pricing per channel, and the implementation of marketing strategies through different channel options

Technology, Ethics and Humanism (4 ECTS)

• Aims to provide participants with the theoretical and practical axiological knowledge to thrive in innovation-driven environments. It focuses on defending an ethical horizon based on human dignity and the possession of fundamental rights, emphasizing the ethical implications of technological design and praxis.

International Study Tours (2023/24)

Experience a different culture during an intensive week abroad at one of the world’s leading universities.

All the destinations are open to all students, have limited spots and may vary from one academic year to the next .

• Los Angeles - USA - UCLA Anderson - Marketing Strategies in a New Digital Era (+)
• Milan - Italy - Bocconi - Italian Fashion & Luxury (+)
• Seoul - South Korea - KUBS - Digital Transformation in Asia (+)
• San Francisco - USA - The Silicon Valley Experience (+)
• CEMS- Singapore - NUS - Doing Business in Asia  (+)
• Sustainability - Spain - Esade - Food, Nature and Supply Chains (+)
• Cape Town - South Africa - University Of Cape Town - Doing Business in Africa (+)
• Bangalore - India - India Institute of Management at Bangalore IIMB - The Science of Data Driven Decision Making (+)
• Toronto - Canada - Rotman School of Management, University of Toronto - New paradigms of finance, threats of opportunities? (+)
• Dubai - Dubai - American University of Dubai - The role of currencies in Finance (+)
• Washington DC - USA - McDonough School of Business, Georgetown University - Public Affairs & International Political Economy (+)
• St Gallen - Switzerland - University of St. Gallen - Investing into capital markets: a global view from a Swiss perspective (+)
• Nagoya - Japan - NUCB Business School - Doing Business in Asia: deep dive into Japanese culture (+)
• Toronto - Canada - Smith School of Business, Queen’s University - Analytics and AI in North America (+)

Places are subject to availability 

Skill seminars:

• 3D Printing and Rapid Prototyping
• Brand/ Communication Immersion Program, Profession in Action
• Business Storytelling
• Create and Communicate your Personal Brand
• Effective Communication in the Virtual Environment
• Emotional Intelligence resources for a successful career
• Empowering Excel
• Gateway seminar: E-Commerce & Technology
• Gateway seminar: Fashion
• Gateway seminar: Sports
• Managing Development in Emerging Countries
• Negotiations in tough environments (Inter-organisational negotiation)
• Phyton for Data Sciences
• R for Data Sciences
• Rhetoric for Public Speech, Persuasion and Inspiring Others
• Sales/Consulting Immersion Program, Profession in Action

While all students can opt for all offered Study Tours / Electives if they fulfill prerequisites, they have to enroll through a bidding process where students from certain programs might have preference for courses more relevant to their Master and spaces are limited in each course.

During the second term, students will learn about digital front-offices, channels, and sales systems, and also digital product design and user experience, whilst gaining an understanding of the risks inherent in digital business; the basic regulatory compliance necessary to develop digital business models; risk analysis; and legal compliance.

Cyber-security (3 ECTS)

• Addresses issues related to e-commerce, cyber-crime, compliance, and data security. It is designed to provide an understanding of the context of cybersecurity and the major risks for international security, as well as the mechanisms for handling these risks.

Digital Innovation Monetization (4 ECTS) 

• Focuses on understanding how to run a digital business with fast growth and scalability, and what kind of technologies are involved in this process. It aims to provide insights into monetization strategies for digital innovations, enabling students to comprehend the technologies and strategies essential for the growth and scalability of digital businesses

Digital Labs (3 ECTS)

• A concept that offers learning-by-doing experiences. During the labs, students work in teams to solve business challenges by applying practical approaches to digital technologies and agile ways of working.

Risks, Regulations and Strategic Compliance (3 ECTS)

• Designed to provide students with an understanding of the legal and regulatory aspects related to risk assessment and compliance strategies in the context of digital business.

Open Innovation & Software Economics (3 ECTS)

• Aims to equip students with the knowledge and skills necessary to understand and leverage open innovation practices and to comprehend the economic factors involved in software development and deployment

The third term is designed for each participant to design their own path of skills and competencies they need to develop depending on their interests and career aspirations. To that end you will have to select five electives among a wide range of options.

2023/24 Electives

Electives offering may very from on academic year to the next. The following list are examples of the current offering (2023/24):

MSc in Digital Business electives:

• Accelerating Innovation: Low Code, Digital Twins and hyper-automation 
• Digital Banking and Cryptocurrencies
• Digital Sucessful Careers
• Digital Ventures & Business Creation
• Humans and Machines: Designing human-AI interactions for professional success 
• 4.0 Industry and IoT

Free Electives:

• Big Data & Analytics    
• Challenge Based Innovation for Artificial Intelligence (CBI4AI)

Electives Courses from other Masters :

• Business Impact of Life Sciences  (MIM)
• Global Talent: Managing People in Multinational Corporations (MIM)
• Development Tools for Web and Mobile Apps (MIE)
• Digital Product Management (MIBA)
• Recommender Systems (MIBA)

While all students can opt for all offered Study Tours / Electives if they fulfill prerequisites, they have to enroll through a bidding process where students from certain programs might have preference for courses more relevant to their Master and spaces are limited in each course.

MASTER'S PROJECT/INTERNSHIP

The last term you will have to select a specific area of interest and invest a significant amount of hours (larger than with any of the other individual courses) to explore an issue of your choosing more in depth. 

You can choose from three different formats:

• Business Plan, aimed at developing your understanding on entrepreneurship and intrapreneurship. 
• In-company project, based on a professional internship or collaboration with a real company.
• Masters thesis, aimed at demonstrating your research abilities by exploring an issue in depth

You will receive full support from your tutors, regardless of the format chosen. You will also have to complete a prior preparation course.

MASTERS PROJECT DEFENSE & GRADUATION