Academics

Course Details

Duration

One academic year full time - 60 ECTS

Start date: September 2024

Language

English + some elective courses in Spanish.

Language learning: Optional classes in Spanish, German, French, and Mandarin Chinese.

Location

Barcelona - Sant Cugat Campus

+ Study tours + Internship (optional): 3 - 6 months worldwide

Requirements

Bachelor's degree + GMAT/GRE/TAE + Fluency in English.

Fees: For more information, click here.

Scholarships: A wide range of scholarships available.

Program Objectives

You will learn to think differently about how value is created in digital ecosystems.

On graduating, you will have the business capabilities, technological skills, and compliance knowledge to add value anywhere.

The program is based on three pillars, all connected by system thinking: ecosystems and networks, teamwork, advanced design, and company-based challenges.

Digital business design

A deep dive into digital strategy and business models; sales and growth hacking; omnichannel and digital channels; and investment management.

Technology management

Master essential tools and concepts such as digital product design and UX, go-to-market technology, Internet of Things (IoT), cloud computing, machine learning, and distributed data systems.

Digital compliance

Gain insights into essential issues including digital law, cybersecurity, ethics & society, and technology & philosophy plus sectors such as e-health, edu-tech and fintech.

MSc in Digital Business

To achieve this, the objectives are for students to:

 

  1. Be able to design digital business models and digital transformation strategies.
  2. Gain a global overview of customer-related processes (marketing, omni-channels, eCommerce, and growth hacking)
  3. Understand the impact of digitalization on production and logistics (Industry 4.0, IoT, and Blockchain)
  4. Understand mobility ecosystems and platforms in B2B and B2C environments.
  5. Understand the challenges that going digital poses to talent management and their own career advancement.
  6. Understand the legal risks of digitalization and minimise these risks in a digital project.
  7. Participate actively in digital product development, using sprint design methods, and in digitalization projects involving real-life business challenges.

Official Information

The Master in Digital Business is a 1 year program worth 60 ECTS. Participants who complete the program will obtain the following official university degree: Master of Science in Digital Business.