Group for Research in Economics and Finance
Entrepreneur’s body language offers hints on start-up success
When looking for funding, entrepreneurs present investors with a vast array of (textual) information typically in the form of slide decks or fully-fledged business plans. Investors analyze such information and assess whether any given investment opportunity is worth pursuing further. What it typically goes overlooked is the (nonverbal) information the entrepreneur conveys. This would be especially worrisome if such information was indeed predictive of start-up success.
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