Research and Publications

Faculty and Research

Research and Publications

eWorks

Overview

EEI members produce academic research on a variety of topics related to entrepreneurship and related disciplines. This research is published in several high-impact and peer-reviewed academic journals and presented in international conferences and seminars.

 

Research Project "UBERWORLD"

How UBER’s strategies are shaping the modern world: from internationalization challenges to driver nudging

Uber's disruptive approach to strategy revolves around leveraging big data, machine learning, algorithmic management, and lobbying efforts to influence market and non-market participants, including drivers, governments, and competitors. At the individual level, Uber uses behavioral strategies, such as nudging, to manage its disaggregated workforce, exploring how knowledge asymmetry and the lack of formal employment contracts impact driver satisfaction and control. At the firm level, Uber’s international expansion strategies are shaped by local network effects, with common ownership, particularly by Softbank, influencing competitive dynamics and market exits. The research examines Uber's decision to exit Southeast Asia after Softbank's investment. At the country level, the study focuses on how taxi incumbents challenge Uber through protests, lawsuits, and public demonstrations, with varied success in forcing Uber out of regulated markets. A dataset on anti-Uber protests in Europe is being expanded to analyze these dynamics more deeply.

 
PID2020-114785GA-I00/AEI / 10.13039/501100011033
 

Principal Investigator: Bilgehan Uzunca
Funding body: Generación del Conocimiento 2020 - Ministerio de Ciencia e Innovación
Funding: €20.013,40
Duration: 36 months

Research highlights

Applied research

EEI members develop applied research to transfer knowledge to students, practitioners, and society in general. This research is published in books, book chapters, reports, and business cases. Examples of our applied publications include:

Meet our research faculty members

Portrait of Ruth Aguilera
coordinator

Ruth Aguilera

Distinguished Professor

International Business and Strategy, D’Amore-McKim School of Business, Northeastern University

Visiting Professor, Esade, Department of Strategy and General Management

See profile
Portrait of Daniel Blaseg
coordinator

Daniel Blaseg

Assistant Professor

Department of Strategy and General Management

See profile
Portrait of Jan Brickman
coordinator

Jan Brinckmann

Professor

Department of Strategy and General Management

Academic Program Director, Master of Science in Innovation and Entrepreneurship

Coordinator, GRIE

See profile
Portrait of George Chondrakis
coordinator

George Chondrakis

Associate Professor

Department of Strategy and General Management

Director, Esade Entrepreneurship Institute

See profile
Portrait of Jan Hohberger
coordinator

Jan Hohberger

Associate Professor

Department of Strategy and General Management

Associate Dean, MBA

See profile
Annelore Huyhge
coordinator

Annelore Huyhge

Associate Professor of Entrepreneurship

Department of Strategy and General Management

See profile
Portrait of Pedro Parada
coordinator

Pedro Parada

Associate Professor

Department of Strategy and General Management

See profile
Portrait of Mateo Prato
coordinator

Matteo Prato

Associate Professor

Department of Strategy and General Management

See profile
Portrait of Dimo Ringov
coordinator

Dimo Ringov

Associate Professor

Department of Strategy and General Management

See profile
Portrait of Bilgehan Uzunca
coordinator

Bilgehan Uzunca

Associate Professor

Department of Strategy and General Management

See profile