Esade Entrepreneurship Institute
Six steps for start-ups to approach IP rights
The Case Centre and the Esade Entrepreneurship Institute (EEI) recently published a new case titled “Gun Nose – Aiming at Digital Comics”, authored by senior lecturer Constance Luetolf-Carroll with editing by Suzanne Jenkins, EEI case developer. The case proposes a six-step framework for managing intellectual property rights in start-ups.