When mention is made of medical innovations, most people tend to think about medical advances using the latest technology, innovative treatments resulting from the latest research, or trends in medicine that draw on the latest academic studies. Relatively few will stop to consider concepts such as improving patient satisfaction, treatment adherence or guiding the patient towards a healthier lifestyle.

All these concepts – those in both the first and the second group – feature strongly in the case “SJD Barcelona Children's Hospital's Journey to Innovation”, written by the Esade professors Marcel Planellas and Manel Peiró together with Suzanne Jenkins, a researcher at the Esade Entrepreneurship Institute (EEI), and published in the Harvard Business case library.

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