An opportunity to learn from the best: Profession in Action
Don’t just study excellence. See it firsthand. The Profession in Action immersion week puts you inside leading companies from different sectors to get a real perspective and deep knowledge about how the marketing functions are executed in different companies of diverse industries and business cultures, and learn how the theoretical frameworks are being applied.
Take a deep dive into the dynamics of different professional roles and positions. See for yourself how marketers work with diverse organizations and their partner ecosystems.
Through Profession in Action you’ll roll your sleeves up and learn what it means to be a top marketing professional in multinationals such as Nestlé, L’Oréal, and Telefonica, including how they interact with local businesses and creative agencies act as key partners.
Companies participating in recent editions
Adidas · Alfa Consulting · Amazon · Brownie · ByHours · Caixabank · Cosentino · Coty · Cyberclick · Danone · Damm · Deloitte · Egisa · Everis · Frito Lay · Glovo · Globalpraxis, Heura · IBM · Kantar · KPMG · Lactalis · Mango · Mediamarkt · Mediapro · MNAC · Natura Bissé · Neuraxpharm · Nestlé Coffee · NTT everis · Payment Innov Hub · Polar · Porsche · Revolut · Roca · Salvetti Llombart · Sanofi · ServiZurich · Shopfully · Tech Barcelona · Telefónica · Tiendeo · TNF · Vueling · Webhelo · Webhelp · Woman Secret · Zurich
Hands on experience with TOP Companies
The MSc in Marketing Management is aimed at accelerating your professional future success. While giving you a solid foundation in theory, the program takes a highly practical, hands-on approach that exposes you to international marketing best practices in action.
You will enjoy direct contact with world-leading marketers in faculty – thought leaders and game-changers who bring their deep knowledge and global experience to your learning. You will experience project work with market-leading business and have the chance to hone real-world skills and networks as you translate theory into practice. The Profession in Action Week immerses you in the day-to-day responsibilities of a leading marketing professional, helping you build the understanding, skills, and confidence to hit the ground running.
Collaborating Guest Speakers
Some guest speakers brought a wealth of experience, sharing practical wisdom and industry insights to inspire and empower participants in their professional journey
- Isabel Ferrer: EMEA Marketing Director, Dolls Portfolio and Barbie Franchise at Mattel
- Joan Pérez-Pericot: VP of Industrial Print Strategy and Sustainability at HP
- Ms. Milica Mitrović: eCommerce Director and Business Development Manager, Revlon
- Hans Munz: Partner at SKP
- Paul Williamson: Former head of ticket at London Organizing Committee for the Olympic and Paralympic Games
- Maaz Sheikh: Cofounder and CEO at STARZPLAY
- Rob Maguire: Founder at MaguireIzatt
- Sunil Lalvani: Founder and CEO at Project Maji
Guest speakers can change from one year to the next.