Program information
Intensive program that will give you the skills to design new solutions that create value for the customer and your business. Design Thinking combined with business models provides effective tools for corporate innovation and transformation.
Upcoming editions and fees
We will shortly inform you of the dates of the next edition.
Innovative, World-class Program Providing Cutting-edge Creative Practices
Esade Executive Education and Aalto University Executive Education have partnered to create a truly unique immersion programme offering exciting new approaches to innovation that provide novel solutions to the challenges facing businesses today.
Design Thinking is a methodology for practical creative resolution of problems with a view towards an improved future – whether in terms of innovation, strategic capabilities, processes or even management. Design Thinking combined with business innovation methodology forms a powerful and actionable approach to innovation.
Esade Difference
Differential aspects
Get effective solutions
Finding fast, effective solutions to complex challenges calls for a new approach to innovation.
Unblock your creativity
Design Thinking empowers you to fast-track concept development by unblocking creativity.
Networking
Connect directly with your customers’ needs and meet them by aligning your company around goal-focused innovation.
Academics
Benefits
Organizational Benefits
- Throughout the program, you will have the opportunity to apply Design Thinking on your business challenge and get coaching from the faculty and input from peers
- Acquire a set of proven tools to promote and execute innovation in your team: capturing insights, critical and creative thinking, ideation, prototyping, business model design
- Develop skills for innovating in business models: from value creation to value capture and growth
- Acquire skills to lead better unique and winning innovation projects
- Understand how to gain deeper customer understanding and improve your skills to interact with customers
- Learn how to quantify a value proposition and develop the key selling arguments
Personal benefits
- Discover new ways to utilize your organization’s full potential by engaging all organizational levels in the generation of innovations
- Accelerate the flow of knowledge and ideas within and across the organization through new skills
- Maximize value creation and value capture by innovations in your organization through business model innovation
- Increase the breadth of innovative approaches and methods available to your organization
- Apply the skillset on a real business challenge in your company with coaching by faculty and input from peers
Methodology
Design Thinking is a methodology for practical creative resolution of problems with a view towards an improved future – whether in terms of innovation, strategic capabilities, processes or even management.
Design Thinking combined with business innovation methodology forms a powerful and actionable approach to innovation.
The Design Thinking for Business Innovation programme from Esade Executive Education and Aalto University Executive Education will take you on a deep dive into its goal-oriented and actionable methodology, and show you how to make it work.
Content
PRE-PROGRAM MODULE - MAY 2022
The program starts with a 1-hour kick-off webinar on May 23, 2022. You will acquire access to the introductory course material that will require about three working hours.
Upon acceptance, you will be asked to hand in a brief description of a current business challenge facing you organization or future business. You will be working on it throughout the program.
Submit your project proposal by May 26 and our faculty will give you feedback to help you frame it.
MODULE JUNE 2022
The sessions start in the afternoon EEST. You can join the respective program sessions in the two cities onsite or online as you prefer.
Helsinki - June 1, 2022
Discovering Design Thinking Methodology
- Design Thinking and innovation
- Design Thinking methodology and tools
- Learning by doing: problem definition
- Learning from others: practitioners take the floor
Helsinki - June 2, 2022
From Human Insights to Innovative Ideas
- Understanding customer value
- Gathering customer insight
- Generating and selecting creative ideas
- Learning by doing: creating customer insights
- Learning from others: practitioners take the floor
Helsinki - June 3, 2022
Developing Powerful Prototypes
- Creating concepts for potential solutions
- Designing fast prototypes
- Collecting feedback and user insight with prototypes
- Learning by doing: designing prototypes and testing
Barcelona - June 6, 2022
Designing Innovative Business Models
- The importance of business models in Design Thinking innovation projects
- Moving from value creation to value capture and growth
- Managing perceived price and perceived value
- Learning by doing: business model design
Barcelona - June 7, 2022
Continuous Experimentation in Product Development
- Managing projects with uncertainty
- Approaches for quick experimentation projects
- Learning from others: Agile in practice, company visit
- Learning by doing: identifying uncertainties, designing experiment set-ups
- Project presentations
Barcelona - June 8, 2022
Implementing a New Culture & Service Design
- Getting the organization onboard, practices and examples
- Addressing the culture change, the role of the change maker
- Creating your first design thinking project
- Applying design thinking in a service organization, service blueprint tool
- Graduation
Faculty
Núria Solsona
Guest Speaker
Service Design Consultant, Academic Collaborator, ESADE Business School, Professor of Practice at Aalto University.
Luis Vives
Associate Professor of the Department of Strategy and General Management.
Deputy Dean for Programmes, MBA Unit
Participant Profile
This program is for corporate leaders responsible for strategy, marketing, sales or innovation, as well as senior executives and managers who want to integrate cutting-edge creative practices into their business processes and corporate structures.
Testimonials
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![Barbara Ponce]()
Retail Sales Account Manager Google, Brazil
"The experience was a mix of theoretical content, best in-class case studies and, most importantly, practical application in real business cases. The cases showed me practical ways to apply the process of Design Thinking with my clients. The highlight was to combine the creative process with business interests and financial issues, which we must consider in every step of the Design Thinking process."
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![Sami Tjurin]()
Director of Customer Service, Uponor Finland
”I was looking for direct benefits for our business – I wanted to obtain design thinking methods and tools which we could apply in developing digital services and business models that bring genuine value for our customers. That’s exactly what I got,”
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![Tone Steig]()
Head of Customer Communication and Media, dunnhumby Norway
“The program brought together participants from such a wide array of professions and around the globe, every topic taught was highly relevant – and the instructors were world-class. Learning was extremely intensive, and simultaneously enormously fun!”
Fees & Financing
Full fee: € 6,900
Early Bird fee until January 31, 2022: € 5,900
10% discount for Esade Alumni members.
Special rates will be applied to those companies that register several participants in the same programme or in several programmes in the same academic year.
Download Brochure
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