Connect with the customer, lead the market, and boost revenue.
Integrate marketing creativity with sales effectiveness and the power of data. Our programs prepare you to design omnichannel strategies, manage Key Accounts (KAM), and lead high-performance commercial teams in an ecosystem where customer experience and technology define competitive advantage.
Luxury Marketing & Management
Specialize in one of the world's most demanding and profitable sectors. Learn to manage high-value brands, create exclusive experiences, and master brand equity strategies specific to the luxury and fashion industries.
Marketing Management, Sales & Digital Strategy Programs
There are a total of 9 programs available
Executive Master in Marketing and Sales - EMMS
The Executive Master in Marketing and Sales is aimed at experienced professionals who want to boost their strategic and commercial profile without interrupting their careers. Over 13 months, this part‑time program combines the latest trends in marketing and sales with hands‑on leadership skill development through on‑campus modules across Europe, guided online learning and real‑world company projects. It’s the smartest way to learn while you work, make an immediate impact in your organization and expand your network in a diverse, collaborative environment.
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Format:
Blended
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Fees:
See edition
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Next edition:
09/03/26
- See programExecutive Master in Marketing and Sales - EMMS
Executive Master in Marketing and Sales – EMMV
Prepare for senior leadership by combining strategic vision, leadership, and AI mastery. This program integrates Marketing and Sales to help you make high-impact decisions, accelerating your career through real-world cases and insights from top executives.
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Format:
In-class
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Fees:
32.000€
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Next edition:
16/10/26
- See programExecutive Master in Marketing and Sales – EMMV
Advanced Sales Management Program
Concepts and tools to analyze, redesign and implement winning sales strategies, improving relations and results with customers, while optimizing the performance of sales team.
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Format:
In-class
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Fees:
See edition
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Next edition:
16/03/26
- See programAdvanced Sales Management Program
Communicating with Impact
Elevate your communication skills and become a confident, persuasive speaker with this hands-on program. Master body language, vocal expression, and storytelling to captivate any audience, while refining your image, reputation, and leadership style. With expert feedback, you'll gain the poise and strategies to excel in presentations, handle tough questions, and stand out as a communicator with true impact.
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Format:
In-class
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Fees:
See edition
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Next edition:
27/05/26
- See programCommunicating with Impact
The Art of Negotiation
Our "Art of Negotiation" program provides practical tools and strategies for improving negotiation skills in various settings, from job offers to conflict resolution. Through feedback-based simulations, participants learn to achieve optimal results and avoid common pitfalls in high-stakes situations, including those with power imbalances or emotional conflicts. The program also explores decision-making psychology and develops persuasion skills for optimal value creation.
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Format:
In-class
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Fees:
See edition
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Next edition:
01/06/26
- See programThe Art of Negotiation
The Global CCO: Dirección de la Reputación, Marca, Comunicación y ESG
A pioneering and transversal programme, created by and for managers from all areas, which returns to an in-class format in Spain and will remain online for professionals from Latin America.
The revolution of intangibles is transforming the corporate world, management teams and boards of directors, but there is still a need to professionalise their management in order to strengthen corporate reputation, financial resilience and trust in a digitalised world, with uncertain, changing and complex social, geopolitical and economic environments.
Designed to offer the keys to self-differentiate and earn the social licence to operate, mitigate risks in the face of future crises and be the leader that connects business and society in the new "stakeholders’ capitalism and intangibles".
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Format:
In-class
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Fees:
See edition
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Next edition:
01/06/26
- See programThe Global CCO: Dirección de la Reputación, Marca, Comunicación y ESG
KAM: building relationships with strategic clients
With this tactical and practical program, participants will be prepared to implement and develop a KAM: building relationships with strategic clients program for key clients in the development of the company's strategy, with a commercial focus that will be directed from the General Management and that will have implications in all areas of the company.
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Format:
Online
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Fees:
2.900€
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Next edition:
03/03/26
- See programKAM: building relationships with strategic clients
Strategic Sales Management
Create market spaces where there is no competitor presence. Move from a position of adapting to buyer needs to focusing on sales management grounded in forward-thinking vision.
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Format:
Online
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Fees:
2.900€
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Next edition:
03/03/26
- See programStrategic Sales Management
Luxury Marketing Management
Do you know what the most important difference between a standard product and a luxury product is? Its cover letter. And it is changing a lot. Digitalization, new consumer profiles and the irruption of Asia in the luxury market are just some of the factors worth watching.
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Format:
Online
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Fees:
2.900€
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Next edition:
03/03/26
- See programLuxury Marketing Management
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![Raquel Martínez]()
Marketing and Communications Manager, 4YFN
You do the business project at the same time you're completing the program. This way, you apply the skills, competencies and knowledge you acquire through the program directly to a concrete problem for a company with very specific needs. The final presentation with your team in front of that same company is the culmination of this unique learning experience.
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