Executive Master in Marketing and Sales

• Marketing Management
• Sales Management 1
• Face-to-Face Workshops - Consumption innovation
• Remote module March 16 - May 1

• Marketing Research
• International Marketing Management
• Market Analytics in the era of Big Data
• Face-to-face workshops - Leading and Managing people
• Remote module May 11 - June 26

• Digital Marketing & Integrated communication
• Strategic Marketing Management
• Channel & Retail Management
• Remote module July 6 - September 12

• Finance for Marketing and Sales
• Brand Management
• Sustainable Marketing
• Face-to-face workshops - From Blockchain to Metaverse
• Remote module September 21 - November 7

• CRM and AI for Marketing and Sales
• Sales Management 2
• Social Media Marketing
• Field Project launch SDA Bocconi and Esade
• Remote module November 16 - January 23

• Marketing Creativity and Innovation
• Price Strategy and Management
• Field project
• Remote module February 1 - April 2

• Face-to-Face Workshops - Negotiation Skills
• Face-to-Face Workshops - Communication skills and public speaking
• Business Project Presentation
• Graduation Ceremony - Barcelona

The process begins once you have completed the online application form and have paid your admissions processing fee of €150. At this stage, you must include your CV. 

After submitting your online application form, you should also send the following documents:

• Photocopy of your ID card and/or passport.
• Official university qualification certificate (if the certificate is from outside of Spain, it should be authenticated and translated into either Spanish or English).
• Reference letter from your company or an Esade alumnus/a.

Participants must take an English test at Esade, or be able to provide official certification taken a maximum of 2 years prior to applying for the EMMS program. Certifications and minimum scores accepted: TOEFL: 95 / TOEIC: 850 / IELTS: 6.5 / CAE: C. 

The Admissions Committee will study your application after you’ve forwarded all the required documents and completed the admissions test. The Admissions Committee includes representatives from the faculty body and the Admissions team.

The tuition fee for the Executive Master in Marketing and Sales is €39,000

(program starting in March 2026)

This includes:

• Tuition fees
• Educational material
• Lunches and breakfasts included in the program schedule

(Travel and accommodation expenses are not included)

1st installment: due at registration (non-refundable deposit fee): €9,750

2nd installment: by 31 March, 2026: €9,750

3rd installment: by 29 May, 2026: €9,750

4th installment: by 4 January, 2027: €9,750

We believe talent deserves opportunity. That’s why we offer tuition waivers to outstanding candidates for the EMMS 20th Edition.

How we evaluate applications

• Alignment with the requirements stated in the official call for applications
• Review of your academic and professional achievements
• Results from the EMMS selection process

Who can apply? 

If you meet the waiver requirements, you can apply—even if your admissions process is still ongoing. To be considered, you must:

• Apply to the EMMS 20th Edition
• Submit a motivational letter for the tuition waiver

Admission to the program is independent of the scholarship or waiver decision. 

Tuition Fee Waivers - Application Deadlines

• 1st round: September 30th, 2025
• 2nd round: January 9th, 2025  LAST DEADLINE

Click here for more information

Tuition waivers cannot be combined with the early bird discount. Candidates who enroll by 11 November 2025 and later receive a tuition waiver will no longer be eligible for the early bird fee.

Benefit from our Early Bird Fee of €35,000 (regular program fee: €39,000).

To take advantage of the Early Bird offer, you must:

• Complete the selection process
• Receive official admission from Recruiting & Admissions for the upcoming edition
• Pay the first deposit of €10,000 upon accepting your admission

All steps must be finalized by November 11th 2025.
We recommend applying at least two weeks before the deadline to ensure you have enough time to complete the selection and enrollment process.

Deutsche Bank shows its commitment with Esade and offer financing opportunities to candidates and students of all Esade Programs.

This agreement offers financing options up to 100% of program tuition fee and it is available to EU residents. 

For additional information, please click here. 

With the Imagin Study Loan, you can cover 100% of your academic expenses (up to €30,000). The best part? You don’t have to start repaying the principal immediately—you can begin payments up to one year after completing your studies! Until then, you’ll only pay interest. Afterward, you can choose the repayment term that best suits you. Available exclusively to residents of Spain aged 18 and older. 

More information and applications here.

Banc Sabadell, in its commitment to collaborating with Esade to attract the best talent, offers Esade candidates loans covering up to 100% of the tuition fee. Bank guarantees will be required depending on the amount of the student loan requested. This loan agreement is available to all admitted 
candidates and covers tuition fees only; living expenses are the candidate's responsibility.

For further information, please download the Banc Sabadell student loan program here.

BBVA offers a loan to finance studies for courses that last more than two years in Spain or abroad (university, pre-university, or higher education). Apply for the total amount you need during your studies and state your preferred repayment period. Available for Spanish citizens and residents.

If you fund part of your studies without drawing on the loan, you will only be charged for what you have withdrawn. Guarantees may be required.

How to apply for a two-year student loan:

• Click on ‘Find out more’ at BBVA/esade.
• Choose the loan amount, repayment period, and indicate the number of borrowers.
• Add your personal and financial details.
• Send us any additional documents that are requested.
• If the loan is approved, you will be able to sign the agreement within two weeks.
• You will receive the funds in your account within one working day after signing.

More information

Caixabank supports young people and professionals studying at Esade with an exclusive offer that includes various types of loans. It is aimed at Spanish citizens or residents.

1. Express Enrollment Loan: A quick and easy short-term loan. Ideal for paying your annual university fees with a simple repayment plan.
2. University Student Loan: With a University Student Loan, you decide each year how much you want to borrow. What's more, you can start repayments when you finish your studies and begin working.

Find more information here.

The total tuition fee for the upcoming edition (March 2026) is €39,000. This fee covers tuition, educational material, and meals (lunches and breakfasts) during the program schedule. Please note that travel and accommodation expenses are not included.

Graduates receive a qualification degree from Esade Business School/Ramon Llull University and a specialization certificate from SDA Bocconi School of Management.

The program is designed to transform you into a stronger, more internationally oriented leader, capable of making immediate impact. Its structure allows you to immediately apply new skills in your current role, driving career advancement and increased recognition.

Yes. The Early Bird Fee (€35,000) is available if you complete the selection and pay the first deposit by November 11th, 2025. Tuition Waiver application deadlines are September 30th, 2025 (1st round) and January 9th, 2025 (Final round).

While the average work experience is 9 years, candidates must have a minimum of 4 years of full-time professional experience. There is no specified minimum age mentioned, but the program targets experienced professionals (managers, senior specialists, entrepreneurs).