Advanced Management Program - AMP

At the heart of every business lies a simple objective: to create value. Yet creating value for customers doesn’t guarantee economic returns. This is the paradox of customer centricity: firms invest heavily in understanding and serving customers, but superior performance often fails to materialize. The problem is not the emphasis on customers; it is the absence of a clear mechanism linking what customers value to financial results. In this talk, I introduce a framework that makes this link explicit and outline four challenges every organization must overcome to translate customer centricity into profitable growth. This session will be delivered by Marco Bertini, Professor of Marketing in the Advanced Management Program and an international expert in customer value and monetization, whose research and advisory work focus on helping organizations build profitable, long‑lasting customer relationships. Join the session and discover how to turn customer centricity into a real source of sustainable growth!

In a world where companies must innovate or risk becoming obsolete, senior leaders can’t afford to stay on the sidelines. The Advanced Management Program Capstone is where participants stop being observers and become true leaders of change – and in this exclusive online session, you’ll see exactly how. Join Academic Director Emma Felipe and Joan Riera, Professor of Innovation and Entrepreneurship at Esade, for a behind‑the‑scenes look at the AMP Capstone Project: a transformative journey where participants tackle real strategic challenges from their own organizations and turn them into actionable, high‑impact initiatives. During this interactive session, you will discover how the Capstone helps executives to: Adopt an entrepreneurial mindset – proactivity, ownership, resilience and agility in the face of uncertainty.Think and act as intrapreneurs, using corporate entrepreneurship tools to spot opportunities and design new ventures, projects or policies.Move from idea to impact through a structured journey with mentoring, checkpoints and optional real‑world validations.Pitch their projects in a dynamic investment‑forum / “Shark Tank” style setting and get feedback from peers and faculty.Whether you want to launch a digital transformation, build an innovation hub or design the “startup that could disrupt your own company”, this session will show you how the AMP Capstone becomes your strategic laboratory to make it happen. Join us for this session and get a first‑hand look at how the AMP Capstone empowers senior leaders to move from strategy to execution — transforming ambition into real, measurable impact!