Dades del programa
Sports and Entertainment industry transformation with a focus on generating new revenue streams and accelerating the existing ones.
Properes edicions i preus
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14 octubre 2025 - 17 novembre 2025
BarcelonaSemipresencialAnglèsThe program has diverse online introductory sessions.
The main bulk of program hours will take place during an in-person week in Barcelona.
Program Information
The sports, entertainment, and media industry faces a crucial challenge that holds the key to its future: how to build more scalable businesses from the attention it generates? Moreover, how can it sustain and elevate this attention amidst the ever-increasing array of entertainment alternatives?
Immerse yourself in a unique program in Barcelona, where you will learn from world-class professionals, collaborate with fellow executives, athletes, and artists, and gain invaluable insights from real-life case studies.
Program features
- First edition: from September 10th to October 3rd (online sessions) and from October 14th to October 19th (in-class sessions)
- Language: English
- Limited seats
- 66 hours hybrid program
- Online sessions + 6 days in Esade headquarters in Barcelona
- With world-class professionals and cases from the industry and Esade teachers
- Alumni program with meetups and activities
Program methodology
of the program will take place live online during the initial weeks
will happen in Esade’s Barcelona Campus during one week, including special visits to world class sports & entertainment organizations
Program Content
The Moments methodology
The sessions will be oriented towards one of these three categories depending on the topic and focus.
Moment to Inspire
Masterclasses to share trends, knowledge and vision.
Moment to Share
Case studies, experiences, open discussions, networking.
Moment to Play
Practical implementation through workshops and experimentation.
Faculty
Marc Cortés
Associate Professor, Department of Marketing
Partner and general director of RocaSalvatella, a strategic consulting firm specialized in the digital transformation of businesses. He has also participated in the design and implementation of digital transformation and e-Commerce processes for Spanish and international companies, as an expert in business development and digital transformation. In addition, he is a professor of Digital Business within this Executive Master and, since 1999, he has collaborated as an adjunct professor in the Marketing Management department.
Enric Llopart
Co-founder D2F Partners
Ex-Director Barça Digital.
Peter Moore
Former CEO at Liverpool FC
Previously in leadership roles at Unity, Electronic Arts, Microsoft Xbox and Sega.
Ben Sherwood
Founder at Mojo Sports
Former President of Disney-ABC Television Group and ABC News.
Didac Lee
Entrepreneur and investor from Figueres
Former FC Barcelona Board Member (Digital Area).
Borja de Altolaguirre
Chief Revenue Officer at Team Heretics
Former Senior Consultant at PSG and Senior Director of Partnerships at NBA
Chus Bueno
Managing Director at Legends Spain & Portugal, ex-VP Europe NBA
Former VicePresident Europe at NBA.
Franc Carreras
Academic Assistant, Department of Marketing
Digital Marketing and Business lecturer and entrepreneur
Marc Correa
Senior Lecturer, Department of People Management and Organisation at Esade.
Marc Correa is a Professor in the Department of People Management and Organization at Esade. He has held several leadership roles at Esade, including Dean of Executive Education, Associate Dean of Executive Masters, and Deputy Dean for Programs. He also co-led the online education initiative for Executive Education. Marc holds a Ph.D. in Business Administration and Management from Universitat Ramon Llull and is a Harvard University Fellow.
Guillem Graell
Co-founder at D2F Partners, ex-CMO FC Barcelona
Paco Latorre
Co-founder at D2F Partners
Former Director at Barça Studios. Previously at America’s Cup, Team Alinghi and Dorna (MotoGP).
Enric Llopart
Co-founder D2F Partners
Ex-Director Barça Digital.
Ferran Prieto
CEO & Managing Director Gasol16 Ventures
Co-Founder and Managing Partner Everest Talent Management.
Lidia Sánchez
Senior Manager of Trading Performance and Optimization at DAZN
Former Head of Digital Analytics at FC Barcelona.
Javier Sobrino
Former Managing Partner at Aser Ventures and Chief Strategy Officer at FC Barcelona
This program is for
- C-Level executives and Area Directors in the Sports & Entertainment industry willing to lead in its transformation.
- Senior executives in related industries (Partnerships, Management, Media, etc.) aiming to have a deeper understanding of the industry’s business dynamics and driving forces.
- Senior executives in other industries willing to migrate their careers to C-Level or Director roles in Sports & Entertainment.
Program benefits
- Top industry executives will challenge the class in making complex business decisions around real-life situations.
- World-class industry professionals will discuss their views on the transformation of key areas of the industry.
- We will visit and learn from how top sports & entertainment organizations operate and evolve their business units.
- Top Esade Faculty will share proven strategic and operational models to properly lead and operate organizations in the industry.
- We will go deep into the 3 key business areas for the industry’s future: the brand, fan engagement and digital business.
- All participants will join the alumni club, a think tank community that will drive the industry’s transformation with ideas exchange, webinars and events once the program is finished.
Alumni Club
As a program participant, you will join Esade’s alumni, as well as the program's Alumni Club, a community of executives that will be at the forefront of the Sports & Entertainment industry transformation.
This community will have ongoing communication channels to connect and exchange ideas and will organize webinars and special events during the year for its members.
Download Brochure
Thank you for your interest
You will be contacted shortly to receive the brochure and additional information about this program.