Professorat i Investigació
Directori
Quintano, Michele
Professor visitant, Departament de Màrqueting a Esade
Professor visitant URL
Formació acadèmica
- Doctor en Administración y Dirección de Empresas. ESADE - Universitat Ramon Llull
- Dottore in Economia Aziendale. Università Commerciale Luigi Bocconi
Biografia
| Llicenciat en Ciències Empresarials per la Università Commerciale Luigi Bocconi de Milà, Master in International Management per la CEMS i Doctor en Ciències de la Gestió per ESADE-URL. És director executiu de l'àrea d'Open Enrolment Programmes d'ESADE Executive Education i professor del Departament de Direcció de Màrqueting d'ESADE. En les seves responsabilitats de gestió acadèmiques, s'encarrega de la direcció de l'Executive Master in Marketing and Sales EMMS que ESADE imparteix conjuntament amb la SDA Bocconi School of Management.A més de la seva activitat docent i de gestió a ESADE, és professor de Màrqueting i Business Management des de l'any 2003 de la Università degli Studi di Napoli 'Parthenope', de la qual ha estat també director dels programes universitaris graus i MSc en management. Entre 2008 al 2013, fou professor de màrqueting internacional de la LUISS Guido Carli de Roma i professor visitant de la Wirtschaftsuniversität Wien. |
Publicacions destacades
- Risitano, M., Romano, R., La Ragione, G. & Quintano, M. (2023). Analysing the impact of green consumption values on brand responses and behavioural intention. Business Ethics, the Environment and Responsibility, 32 (3), pp. 1096-1112. DOI: https://doi.org/10.1111/beer.12543.
- Sorrentino, A., Fu, X., Romano, R., Quintano, M. & Risitano, M. (2021). Measuring event experience and its behavioral consequences in the context of a sports mega-event. Journal of Hospitality and Tourism Insights, 3 (5), pp. 589-605. DOI: https://doi.org/10.1108/JHTI-03-2020-0026.
- Laurenza, E., Quintano, M., Schiavone, F. & Vrontis, D. (2018). The effect of digital technologies adoption in healthcare industry: a case based analysis. Business Process Management Journal, 24 (5), pp. 1124-1144. DOI: https://doi.org/10.1108/BPMJ-04-2017-0084.
- Romano, R., Risitano, M. & Quintano, M. (2018). How Do Firms Process Info? Monitoring Brand Equity Drivers in Food and Beverage Sectors. Case Studies in the Traditional Food Sector (pp. 171-206). Elsevier Inc.. DOI: https://doi.org/10.1016/B978-0-08-101007-5.00014-2.
- Popoli, P. & Quintano, M. (2017). Critical success factors in strategic brand management in luxury fashion markets: The case of Isaia. Advancing insights on brand management (pp. 65-80). DOI: https://doi.org/10.5772/intechopen.69735.
- Risitano, M., Tutore, I., Sorrentino, A. & Quintano, M. (2017). The influence of tourists' national culture on their behaviors in a sport mega-event. International Journal of Culture, Tourism, and Hospitality Research, 11 (2), pp. 193-210. DOI: https://doi.org/10.1108/IJCTHR-07-2015-0077.
- Risitano, M., Romano, R., Sorrentino, A. & Quintano, M. (2017). The impact of consumer-brand engagement on brand experience and behavioural intentions: An Italian empirical study. British Food Journal, 119 (8), pp. 1884-1896. DOI: https://doi.org/10.1108/BFJ-11-2016-0579.
- Risitano, M., Sorrentino, A. & Quintano, M. (2017). Understanding the role of the service experience in the cruise industry. International Journal of Tourism Policy, 7 (4), pp. 289-308. DOI: https://doi.org/10.1504/IJTP.2017.088304.
- Quintano, M. & Sorrentino, A. (2016, June). The impact of servicescape on cruiser experience and behavioural intentions. A conceptual framework [Paper presentation]. 12th International Conference on Tourism ICOT 2016.
- Quintano, M., Risitano, M. & Sorrentino, A. (2016, March). Analyzing the relationships among destination image, event satisfaction and tourist intentional behaviours. The case of America's Cup World Series in Naples [Paper presentation]. 13th International CIRCLE Conference.
- Quintano, M., Risitano, M. & Sorrentino, A. (2016). Il ruolo dell'identità territoriale nello sviluppo internazionale di un distretto culturale. Il caso dell'arte presepiale di San Gregorio Armeno. Cultural heritage e Made in Italy (pp. 507-528).
- Carta, A., Quintano, M. & Risitano, M. (2015, October). Le relazioni di marketing nella gestione dei servizi portuali: proposta di un modello di analisi [Paper presentation]. XII Convegno Annuale Società Italiana di Marketing.
- Quintano, M., Risitano, M. & Romano, R. (2013). Analyzing the relationships among critical brand equity drivers and consumer behavioural intentions.
- Quintano, M. (2007). Le attività infrastrutturali: il marketing strategico: le strategie per il vantaggio competitivo. Elementi di economia e gestione delle imprese (pp. 87-101).
- Casaburi, I. & Quintano, M. (1997). Methodological bases of case studies in research activity for discovering, building and testing theory: analysis of a management case. Epistemology and the case method (pp. 50-74).