Professorat i Investigació
Directori
Evangelidis, Ioannis
Professor titular, Departament de Màrqueting a Esade
Professor contractat doctor URL
Investigador, ESADE D3 - Institute for Data-Driven Decisions
Formació acadèmica
- PhD in Marketing.
- MSc in Business Administration.
- BSc in Marketing and Communication. Athens University of Economics and Business
Biografia
Prof. Evangelidis es doctor en Marketing i MScBA, especialitzat en Màrqueting tots dos cum laude, per la Rotterdam School of Management de l'Erasmus Universiteit Rotterdam. Es va graduar en Màrqueting i Comunicació per la Universitat d'Economia i Empresa d'Atenes.
Evangelidis estudia els processos de presa de decisions dels consumidors i la seva recerca se centra principalment a entendre com l'ús de la informació sobre els atributs i el comportament en la presa de decisions de les persones es poden veure influïts per canvis en el context de la decisió.
Els seus estudis s'han publicat en destacades revistes especialitzades en màrqueting, management i psicologia, com el Journal of Marketing Research, Management Science, Psychological Science i el Journal of Experimental Psychology: General.
Les seves conclusions s'han divulgat en mitjans de comunicació tan populars com The New York Times, el Boston Globe i The Huffington Post.
Publicacions destacades
- Evangelidis, I., Bhatia, S., Jonathan, L. & Simonson, I. (2024). 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives. Journal of Consumer Research, 51 (1), pp. 19-28. DOI: https://doi.org/10.1093/jcr/ucad028.
- Evangelidis, I. (2024). Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases. Marketing Science, 43 (2), pp. 280-288. DOI: https://doi.org/10.1287/mksc.2023.0269.
- Evangelidis, I., Jonathan, L. & Simonson, I. (2023). The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility. Journal of Consumer Research, 50 (3), pp. 492-509. DOI: https://doi.org/10.1093/jcr/ucac059.
- Evangelidis, I., Jonathan, L. & Simonson, I. (2023). A Reexamination of the Impact of Decision Conflict on Choice Deferral. Management Science, 69 (5), pp. 2691-2712. DOI: https://doi.org/10.1287/mnsc.2022.4484.
- Evangelidis, I. & Gunadi, M. P. (E-pub ahead of print). (2023). How Elicitation Procedure Shapes Beliefs About Others' Affective Responses to Action and Inaction. Personality and Social Psychology Bulletin. DOI: https://doi.org/10.1177/01461672231175958.
- Evangelidis, I. (2023). Task Sensitivity and Noise: How Mechanical Properties of Preference Elicitation Tasks Account for Differences in Preferences Across Tasks. Decision, 11 (2), pp. 283-302. DOI: https://doi.org/10.1037/dec0000218.
- Evangelidis, I. (2023). How price changes influence consumers' buying decisions.
- Gunadi, M. P. & Evangelidis, I. (2022). The Impact of Historical Price Information on Purchase Deferral. Journal of Marketing Research, 59 (3), pp. 623-640. DOI: https://doi.org/10.1177/00222437211060359.
- Evangelidis, I. (2022). Rapidly Diminishing Sensitivity and Discrete Sensitivity: Explaining People's Sensitivity to Outcomes Across Decisions. Journal of Experimental Psychology: General, 151 (9), pp. 2115-2127. DOI: https://doi.org/10.1037/xge0001186.
- Evangelidis, I. & van Osselaer, S. M. (2019). Interattribute evaluation theory. Journal of Experimental Psychology: General, 148 (10), pp. 1733-1746. DOI: https://doi.org/10.1037/xge0000552.
- Barasz, K., Kim, T. & Evangelidis, I. (2019). I know why you voted for Trump: Overinferring motives based on choice. Cognition, 188, pp. 85-97. DOI: https://doi.org/10.1016/j.cognition.2018.05.004.
- Evangelidis, I. & Jonathan, L. (2019). Process utility and the effect of inaction frames. Management Science, 65 (5), pp. 2328-2341. DOI: https://doi.org/10.1287/mnsc.2017.3013.
- Evangelidis, I., Jonathan, L. & Simonson, I. (2018). The asymmetric impact of context on advantaged versus disadvantaged options. Journal of Marketing Research, 55 (2), pp. 239-253. DOI: https://doi.org/10.1509/jmr.14.0483.
- Evangelidis, I. & van Osselaer, S. M. (2018). Points of Disparity: Expectation disconfirmation from common attributes in consumer choice. Journal of Marketing Research, 55 (1), pp. 1-13. DOI: https://doi.org/10.1509/jmr.15.0233.
- Evangelidis, I. (2017). The role of restraint omission in alcohol-related traffic fatalities. Drug and Alcohol Dependence, 180, pp. 423-426. DOI: https://doi.org/10.1016/j.drugalcdep.2017.09.003.
- Etkin, J., Evangelidis, I. & Aaker, J. L. (2015). Pressed for time? Goal conflict shapes how time is perceived, spent, and valued. Journal of Marketing Research, 52 (3), pp. 394-406. DOI: https://doi.org/10.1509/jmr.14.0130.
- Evangelidis, I. & Jonathan, L. (2013). Prominence versus dominance: How relationships between alternatives drive decision strategy and choice. Journal of Marketing Research, 50 (6), pp. 753-766. DOI: https://doi.org/10.1509/jmr.13.0052.
- Evangelidis, I. & Van den Bergh, B. (2013). The Number of Fatalities Drives Disaster Aid: Increasing Sensitivity to People in Need. Psychological Science, 24 (11), pp. 2226-2234. DOI: https://doi.org/10.1177/0956797613490748.