Casabayó Bonás, Mònica

Formación académica

• Doctor of Philosophy in the College of Humanities and Social Science.
• Máster en Dirección y Administración de Empresas. ESADE
• Llicenciada en Administració i Direcció d'Empreses. ESADE - Universitat Ramon Llull

Áreas de interés

• ODS 12: Producción y consumo responsables

Biografía

Publicaciones destacadas

• Dávila, J. F. & Casabayó, M. (2024). Instagram paths to materialism in young people: social comparison and identification with influencers. Behaviour and Information Technology. DOI: https://doi.org/10.1080/0144929X.2024.2326560.
• Casabayó, M. & Ferrás-Hernández, X. (2024). Educational Transformation: A 'Skunk' Team Approach in Reshaping Business Bachelor's Programs in Spain. SSRN Electronic Journal.
• Riu Vila, D., Casabayó, M., Sayeras Maspera, J., Rovira Llobera, X. & Agell, N. (2022). A new method to assess how curricula prepare students for the workplace in higher education. Educational Review, 74 (2), pp. 207-225. DOI: https://doi.org/10.1080/00131911.2020.1713050.
• Casabayó, M., Dávila, J. F. & Rayburn, S. W. (2020). Thou shalt not covet: Role of family religiosity in anti-consumption. International Journal of Consumer Studies, 44 (5), pp. 445-454. DOI: https://doi.org/10.1111/ijcs.12577.
• Carreras, F., Casabayó, M., Gallo, Í., Luis Bassa, C., Moreno De los Ríos, P., Sábada, T. & Sanmiguel, P. (2020). Sumando ideas 'Marketing' de 'Influencers': ¿Tiene realmente el impacto esperado?.
• Nguyen, J., Armisen, A., Sánchez-Hernández, G., Sanchez-Hernandez, G., Casabayó, M. & Agell, N. (2020). An OWA-based hierarchical clustering approach to understanding users' lifestyles. Knowledge-Based Systems, 190, 105308. DOI: https://doi.org/10.1016/j.knosys.2019.105308.
• Agell, N., Casabayó, M. & Mohanty, P. (2019, June). Stop product failure!: Applying fuzzy TOPSIS and AHP to define a framework to understand innovator group customers in FMC [Paper presentation]. 41st Annual ISMS Marketing Science Conference, Rome .
• Casabayó, M. & Dávila Blázquez, J. F. (2019, May). Instagram paths to materialism in young people [Paper presentation]. 48th European Marketing Academy Conference EMAC 2019.
• Agell, N., Casabayó, M. & Mohanty, P. (2018, December). Identifying variables to define innovator group in the healthy food industry: A fuzzy approach [Paper presentation]. 38th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence 2018.
• Dávila, J. F., Casabayó, M. & Rayburn, S. W. (2018). Religious or secular? School type matters as a moderator between media exposure and children's materialism. International Journal of Consumer Studies, 42 (6), pp. 779-791. DOI: https://doi.org/10.1111/ijcs.12484.
• Casabayó, M. & Dávila Blázquez, J. F. (2018, April). Harry Styles or Leo Messi? Differences between boys and girls in the selection of media celebrities [Paper presentation]. 8th International Child and Teen Consumption Conference.
• Mohanty, P., Agell, N. & Casabayó, M. (2018). Identifying variables to define innovator group in the healthy food industry. In Bramer, M., Petridis, M. (Ed.), Artificial Intelligence XXXV - 38th SGAI International Conference on Artificial Intelligence, AI 2018, Proceedings (pp. 440-445). Springer Verlag. DOI: https://doi.org/10.1007/978-3-030-04191-5_36.
• Casabayó, M. & Dávila Blázquez, J. F. (2017, May). This is not a game: Parents' religiosity and its role in children's materialism [Paper presentation]. 46th European Marketing Academy Annual Conference EMAC 2017.
• Dávila, J. F., Casabayó, M. & Singh, J. J. (2017). A World beyond Family: How External Factors Impact the Level of Materialism in Children. Journal of Consumer Affairs, 51 (1), pp. 162-182. DOI: https://doi.org/10.1111/joca.12103.
• Casabayó, M., Costa Guix, G. & Vila Fernández-Santacruz, M. (2015, April). Exploration of the interaction between spirituality and market orientation: Causes and effects on managers [Paper presentation]. Spirituality and Creativity in Management World Congress, Barcelona 2015.
• Casabayó, M. & Costa Guix, G. (2014). Soul Marketing. Porque el directivo, el cliente y el ciudadano son la misma persona.
• Agell, N. & Casabayó, M. (2014, October). Influencer detection approaches in social networks: A current state-of-the-art [Paper presentation]. 17è Congrés Català d'Intel·ligència Artificial CCIA 2014.
• Agell, N., Casabayó, M., Puigbò, J. Y., Sánchez-Hernández, G. & Sanchez-Hernandez, G. (2014). Influencer detection approaches in social networks: A current state-of-the-art. Artificial Intelligence Research and Development: Recent Advances and Applications (pp. 261-264). DOI: https://doi.org/10.3233/978-1-61499-452-7-261.
• Agell, N., Banerjee, S. & Casabayó, M. (2014, July). Exploring the role of consensus measures in decision science: An experience towards summarizing users' opinions [Paper presentation]. 20th Conference of the International Federation of Operational Research Societies.
• Casabayó, M. & Dávila Blázquez, J. F. (2014, June). Ranking de los factores que afectan el materialismo en niños. Un análisis empírico [Paper presentation]. I Jornada para jóvenes investigadores de UNIJES-ACM 2015.
• Casabayó, M. & Dávila Blázquez, J. F. (2014, June). Lead us not into temptation: Does family religiosity influence children's materialism? [Paper presentation]. 43rd European Marketing Academy Conference EMAC 2014.
• Agell, N. & Casabayó, M. (2014). El gran potencial de la lógica difusa.
• Puigbò, J. Y., Sánchez-Hernández, G., Sanchez-Hernandez, G., Casabayó, M. & Agell, N. (2014). Influencer detection approaches in social networks. In Agell, N., Pujol, O. & Museros, L. (Eds.), Artificial Intelligence Research and Development - Recent Advances and Applications (pp. 261-264). IOS Press. DOI: https://doi.org/10.3233/978-1-61499-452-7-261.
• Casabayó, M., Agell, N., Sánchez-Hernández, G. & Sanchez-Hernandez, G. (2014). Improved market segmentation by fuzzifying crisp clusters: A case study of the energy market in Spain. Expert Systems with Applications, 42 (3), pp. 1637-1643. DOI: https://doi.org/10.1016/j.eswa.2014.09.044.
• Casabayó, M. & Dávila Blázquez, J. F. (2013). Influences in children's materialism: A conceptual framework. DOI: https://doi.org/10.1108/YC-03-2013-00370.
• Casabayó, M. (2013). La mare té molts desitjos. Conviure amb el càncer quan tens fills petits.
• Casabayó, M. & Dávila Blázquez, J. F. (2012, December). Influences in children's materialism: A conceptual framework [Paper presentation]. 5th International Child and Teen Consumption CTC 2012.
• Casabayó, M. & Agell, N. (2012). A fuzzy segmentation approach to guide marketing decisions. Fuzzy Methods for Customer Relationship Management and Marketing (pp. 291-311). IGI Global. DOI: https://doi.org/10.4018/978-1-4666-0095-9.ch013.
• Agell, N. & Casabayó, M. (2012). A fuzzy segmentation approach to guide marketing decisions. Fuzzy methods for customer relationship management and marketing: Applications and classifications (pp. 291-311).
• Iglesias, O., Singh, J. J. & Casabayó, M. (2011). Key changes and challenges for brands in an uncertain environment. Journal of Product & Brand Management, 20 (6), pp. 436-439. DOI: https://doi.org/10.1108/10610421111166577.
• Casabayó, M. (2010). El consumidor, en el punto de mira de las decisiones en márketing.
• Casabayó, M. & Martin Garreta, F. d. B. (2010). Fuzzy Marketing: cómo comprender al consumidor camaleónico.
• Casabayó, M. (2009, May). Fuzzy marketing. A possible innovative approach to decision marketing [Paper presentation]. Research Seminar, Stirling 2009.
• Casabayó, M. (2009). ¿Está dispuesto el consumidor a comprar productos más ecológicos?.
• Agell, N., Casabayó, M., Samà Monsonís, A., Sánchez-Hernández, G. & Sanchez-Hernandez, G. (2008, June). Forecasting customer's loyalty by means of an unsupervised fuzzy learning method [Paper presentation]. 28th Annual International Symposium on Forecasting.
• Agell, N., Casabayó, M. & DAWSON, J. A. (2008). Artificial intelligence: ¿Fiction film or business reality?.
• Casabayó, M. (2008). Nuevas tendencias para mejorar la toma de decisiones.
• Gimmy, G. & Casabayó, M. (2008). Innovation is not a democracy. How consumer concept testing impacts the capability of Fast Moving Consumer Goods companies to generate truly innovative products. Innovative Marketing, 4 (2), pp. 25-32.
• Agell, N., Casabayó, M. & DAWSON, J. A. (2006, January). Forecasting customer's behaviour in the Spanish grocery industry: Identifying the customers who are going to buy online [Paper presentation]. 5th International Marketing Trends Conference 2006.
• Casabayó, M. (2006). El valor de la información en márketing.
• Agell, N., Aguado Chao, J. C., Banchillería Masó, R. & Casabayó, M. (2005, November). An unsupervised learning algorithm to store pattern recognition [Paper presentation]. Conferencia de la Asociación Española para la Inteligencia Artificial, Santiago de Compostela 2005.
• Casabayó, M. (2005). The retailing Oracle.
• Casabayó, M., Agell, N. & Aguado, J. C. (2004). Using ai techniques in the grocery industry: Identifying the customers most likely to defect. The International Review of Retail, Distribution and Consumer Research, 14 (3), pp. 295-308. DOI: https://doi.org/10.1080/09593960410001678426.
• Agell, N., Aguado Chao, J. C. & Casabayó, M. (2004). Using AI techniques in grocery industry: Identifying the customers most likely to defect.