Profesorado e Investigación
Directorio
Evangelidis, Ioannis
Profesor titular, Departamento de Marketing en Esade
Profesor contratado doctor URL
Investigador, ESADE D3 - Institute for Data-Driven Decisions
Formación académica
- PhD in Marketing.
- MSc in Business Administration.
- BSc in Marketing and Communication. Athens University of Economics and Business
Biografía
Prof. Evangelidis es Doctor en Marketing y MScBA especializado en Marketing ambos cum laude por la Rotterdam School of Management de la Erasmus Universiteit Rotterdam. Se graduó en Marketing y Comunicación por la Universidad de Economía y Empresa de Atenas.
Evangelidis estudia los procesos de toma de decisiones de los consumidores y su investigación se centra principalmente en entender cómo el uso de la información sobre atributos y el comportamiento en la toma de decisiones de las personas pueden verse influidos por cambios en el contexto de la decisión.
Sus estudios se han publicado en destacadas revistas especializadas en marketing, management y psicología, como el Journal of Marketing Research, Management Science, Psychological Science y el Journal of Experimental Psychology: General.
Sus conclusiones se han divulgado en medios de comunicación tan populares como The New York Times, el Boston Globe y The Huffington Post.
Publicaciones destacadas
- Evangelidis, I., Bhatia, S., Jonathan, L. & Simonson, I. (2024). 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives. Journal of Consumer Research, 51 (1), pp. 19-28. DOI: https://doi.org/10.1093/jcr/ucad028.
- Evangelidis, I. (2024). Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases. Marketing Science, 43 (2), pp. 280-288. DOI: https://doi.org/10.1287/mksc.2023.0269.
- Evangelidis, I., Jonathan, L. & Simonson, I. (2023). The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility. Journal of Consumer Research, 50 (3), pp. 492-509. DOI: https://doi.org/10.1093/jcr/ucac059.
- Evangelidis, I., Jonathan, L. & Simonson, I. (2023). A Reexamination of the Impact of Decision Conflict on Choice Deferral. Management Science, 69 (5), pp. 2691-2712. DOI: https://doi.org/10.1287/mnsc.2022.4484.
- Evangelidis, I. & Gunadi, M. P. (E-pub ahead of print). (2023). How Elicitation Procedure Shapes Beliefs About Others' Affective Responses to Action and Inaction. Personality and Social Psychology Bulletin. DOI: https://doi.org/10.1177/01461672231175958.
- Evangelidis, I. (2023). Task Sensitivity and Noise: How Mechanical Properties of Preference Elicitation Tasks Account for Differences in Preferences Across Tasks. Decision, 11 (2), pp. 283-302. DOI: https://doi.org/10.1037/dec0000218.
- Evangelidis, I. (2023). How price changes influence consumers' buying decisions.
- Gunadi, M. P. & Evangelidis, I. (2022). The Impact of Historical Price Information on Purchase Deferral. Journal of Marketing Research, 59 (3), pp. 623-640. DOI: https://doi.org/10.1177/00222437211060359.
- Evangelidis, I. (2022). Rapidly Diminishing Sensitivity and Discrete Sensitivity: Explaining People's Sensitivity to Outcomes Across Decisions. Journal of Experimental Psychology: General, 151 (9), pp. 2115-2127. DOI: https://doi.org/10.1037/xge0001186.
- Evangelidis, I. & van Osselaer, S. M. (2019). Interattribute evaluation theory. Journal of Experimental Psychology: General, 148 (10), pp. 1733-1746. DOI: https://doi.org/10.1037/xge0000552.
- Barasz, K., Kim, T. & Evangelidis, I. (2019). I know why you voted for Trump: Overinferring motives based on choice. Cognition, 188, pp. 85-97. DOI: https://doi.org/10.1016/j.cognition.2018.05.004.
- Evangelidis, I. & Jonathan, L. (2019). Process utility and the effect of inaction frames. Management Science, 65 (5), pp. 2328-2341. DOI: https://doi.org/10.1287/mnsc.2017.3013.
- Evangelidis, I., Jonathan, L. & Simonson, I. (2018). The asymmetric impact of context on advantaged versus disadvantaged options. Journal of Marketing Research, 55 (2), pp. 239-253. DOI: https://doi.org/10.1509/jmr.14.0483.
- Evangelidis, I. & van Osselaer, S. M. (2018). Points of Disparity: Expectation disconfirmation from common attributes in consumer choice. Journal of Marketing Research, 55 (1), pp. 1-13. DOI: https://doi.org/10.1509/jmr.15.0233.
- Evangelidis, I. (2017). The role of restraint omission in alcohol-related traffic fatalities. Drug and Alcohol Dependence, 180, pp. 423-426. DOI: https://doi.org/10.1016/j.drugalcdep.2017.09.003.
- Etkin, J., Evangelidis, I. & Aaker, J. L. (2015). Pressed for time? Goal conflict shapes how time is perceived, spent, and valued. Journal of Marketing Research, 52 (3), pp. 394-406. DOI: https://doi.org/10.1509/jmr.14.0130.
- Evangelidis, I. & Jonathan, L. (2013). Prominence versus dominance: How relationships between alternatives drive decision strategy and choice. Journal of Marketing Research, 50 (6), pp. 753-766. DOI: https://doi.org/10.1509/jmr.13.0052.
- Evangelidis, I. & Van den Bergh, B. (2013). The Number of Fatalities Drives Disaster Aid: Increasing Sensitivity to People in Need. Psychological Science, 24 (11), pp. 2226-2234. DOI: https://doi.org/10.1177/0956797613490748.
Datos de contacto
Tel: +34 932 806 162
Ext. 5807
Fax: +34 932 048 105
Ext. 5807
Fax: +34 932 048 105