Profesorado e Investigación
Directorio
Valenzuela Martínez, Ana
Profesora ordinaria, Departamento de Marketing en
Esade
Catedrática URL
Investigadora, ESADE D3 - Institute for Data-Driven Decisions
Formación académica
- Doctora en Ciencias Económicas y Empresariales.
Publicaciones destacadas
- Valenzuela, A. & Galli, M. A. (2024). Intimate Transportation: The Persuasive Role of Personal Narratives in Online Reviews. Journal of the Association for Consumer Research, 9 (1), pp. 83-94. DOI: https://doi.org/10.1086/727832.
- Chapman, L. M., Valenzuela, A. & Vohs, K. D. (Accepted/In press). (2024). More than just your name: Public donations drive inferences of egoistic and altruistic motives. Psychology & Marketing. DOI: https://doi.org/10.1002/mar.22015.
- Williamson, S., Lteif, L. & Valenzuela, A. (2022). Sharing is not always caring: How sharing labels encourage personal consumption as a response to the threat of others. Journal of Consumer Psychology, 32 (4), pp. 597-614.
- Valenzuela, A. (2022). The effect of anthropomorphized technology failure on the desire to connect with others. Psychology & Marketing, 39, pp. 1762-1774. DOI: https://doi.org/10.1002/mar.21700.
- Valenzuela, A. (2020). Good vibrations: Consumer responses to technologically-mediated social touch &. Journal of Consumer Research, 47 (2), pp. 256-271. DOI: https://doi.org/10.1093/jcr/ucz039.
- Palmeira, M., Lei, J. & Valenzuela, A. (2019). Impact of vertical line extensions on brand attitudes and new extensions: The roles of judgment focus, comparative set and positioning. European Journal of Marketing, 53 (2), pp. 299-319.
- Bonezzi, A., Szabo-Douat, T. & Valenzuela, A. (2018). What goes around, comes around: How beliefs in karma influence the use of word-of-mouth for self-enhancement. DOI: https://doi.org/10.1086/699567.
- Valenzuela, A. & Wongkitrungrueng, A. (2018). The cake looks yummy on the shelf up there: The interactive effect of retail shelf position and consumers' personal sense of power on indulgent choice. Journal of Retailing, 94, pp. 280-295. DOI: https://doi.org/10.1016/j.jretai.2018.07.001.
- Hildebrand, D., Demotta, Y., Sen, S. & Valenzuela, A. (2017). Consumer responses to corporate social responsibility CSR contribution type. Journal of Consumer Research, 44 (4), pp. 738-758. DOI: https://doi.org/10.1093/jcr/ucx063.
- Valenzuela, A. & Hadi, R. (2017). IMPLICATIONS OF PRODUCT ANTHROPOMORPHISM THROUGH DESIGN. The Routledge Companion to Consumer Behavior (pp. 82-96). Taylor and Francis Ltd.. DOI: https://doi.org/10.4324/9781315526935-6.
- Raghubir, P. & Valenzuela, A. (2015). Are consumers aware of top-bottom but not of left-right inferences? Implications for shelf space positions. Journal of Experimental Psychology: Applied, 21, pp. 224-241. DOI: https://doi.org/10.1037/xap0000055.
- Valenzuela, A., Darke, P. & Briley, D. (2015). Cultural identity and the antecedents of risk taking. The Psychology of the Asian Consumer (pp. 47-50). Taylor and Francis Ltd.. DOI: https://doi.org/10.4324/9781315719078.
- Hadi, R. & Valenzuela, A. (2014). A meaningful embrace: Contingent effects of embodied cues of affection. Journal of Consumer Psychology, 24 (4), pp. 520-532. DOI: https://doi.org/10.1016/j.jcps.2014.02.001.
- Valenzuela, A., Raghubir, P. & Mitakakis, C. (2013). Shelf space schemas: Myth or reality?. Journal of Business Research, 66 (7), pp. 881-888. DOI: https://doi.org/10.1016/j.jbusres.2011.12.006.
- Valenzuela, A. & Srivastava, J. (2012). Role of Information Asymmetry and Situational Salience in Reducing Intergroup Bias: The Case of Ultimatum Games. Personality and Social Psychology Bulletin, 38 (12), pp. 1671-1683. DOI: https://doi.org/10.1177/0146167212458327.
- Valenzuela, A., Mellers, B. & Strebel, J. (2010). Erratum: Pleasurable surprises: A cross-cultural study of consumer responses to unexpected incentives Journal of Consumer Research 2010 36:5 792-805. Journal of Consumer Research, 37 (1), pp. 196.
- Valenzuela, A., Mellers, B. & Strebel, J. (2010). Pleasurable surprises: A cross-cultural study of consumer responses to unexpected incentives. Journal of Consumer Research, 36 (5), pp. 792-805. DOI: https://doi.org/10.1086/605592.
- Raghubir, P. & Valenzuela, A. (2010). Male-female dynamics in groups: A field study of the weakest link. Small Group Research, 41, pp. 41-70. DOI: https://doi.org/10.1177/1046496409352509.
- Valenzuela, A., Dhar, R. & Zettelmeyer, F. (2009). Contingent response to self-customization procedures: Implications for decision satisfaction and choice. Journal of Marketing Research, 46 (6), pp. 754-763. DOI: https://doi.org/10.1509/jmkr.46.6.754.
- Valenzuela, A. & Raghubir, P. (2009). Position-based beliefs: The center-stage effect. Journal of Consumer Psychology, 19 (2), pp. 185-196. DOI: https://doi.org/10.1016/j.jcps.2009.02.011.
- Raghubir, P. & Valenzuela, A. (2007). The role of strategy in mixed-gender group interactions: A study of the television show 'the weakest link'. Sex Roles, 57, pp. 293-303. DOI: https://doi.org/10.1007/s11199-007-9263-8.
- Erdem, T., Swait, J. & Valenzuela, A. (2006). Brands as signals: A cross-country validation study. Journal of Marketing, 70, pp. 34-49. DOI: https://doi.org/10.1509/jmkg.2006.70.1.34.
- Raghubir, P. & Valenzuela, A. (2006). Center-of-inattention: Position biases in decision-making. Organizational Behavior and Human Decision Processes, 99 (1), pp. 66-80. DOI: https://doi.org/10.1016/j.obhdp.2005.06.001.
- Shavitt, S. & Valenzuela, A. (2006). Beyond individualism/collectivism: New theoretical perspectives in culture-based research. Advances in Consumer Research, 33, pp. 470.
- Mitchell, A. & Valenzuela, A. (2005). How banner ads affect brand choice without click-through. Online Consumer Psychology (pp. 117-133). Lawrence Erlbaum Associates. DOI: https://doi.org/10.4324/9781410612694.
- Valenzuela, A., Srivastava, J. & Lee, S. (2005). The role of cultural orientation in bargaining under incomplete information: Differences in causal attributions. Organizational Behavior and Human Decision Processes, 96 (1), pp. 72-88. DOI: https://doi.org/10.1016/j.obhdp.2004.09.001.
- Lado, N., Martínez-Ros, E. & Valenzuela, A. (2004). Identifying successful marketing strategies by export regional destination. International Marketing Review, 21, pp. 573-597. DOI: https://doi.org/10.1108/02651330410568024.
- Erdem, T., Zhao, Y. & Valenzuela, A. (2004). Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk. Journal of Marketing Research, 41 (1), pp. 86-100. DOI: https://doi.org/10.1509/jmkr.41.1.86.25087.
Datos de contacto
Tel: +34 932 806 162
Ext. 3632
Fax: +34 932 048 105
Ext. 3632
Fax: +34 932 048 105