Faculty & Research
Directory
Quintano, Michele
Visiting Professor, Department of Marketing at Esade
URL Visiting Professor
Education
- Doctor en Administración y Dirección de Empresas. ESADE - Universitat Ramon Llull
- Dottore in Economia Aziendale. Università Commerciale Luigi Bocconi
Biography
| Graduated in Business Administration, Università Commerciale 'Luigi Bocconi', Milano. Holds a Master in International Management awarded by CEMS. Phd in Management Sciences from URL- ESADE Business School. Is Visiting Professor in the Marketing Department of ESADE Business School. Has served has Associate Dean of the Executive MBA at ESADE Business School. Has been Acting Executive Director of the ESADE Executive Education Unit and Executive Director of the Open Enrolment Programmes Area of ESADE Executive Education and Professor of the Marketing Management Department. Is Academic Director, for the ESADE side, of the Executive Master in Marketing and Sales EMMS, delivered in cooperation with SDA Bocconi School of Management. Has been full professor of Business Management and Marketing at the University of Napoli 'Parthenope', where has been Head of Studies for all the undergraduate programmes in Management. BBA and MSc. Has been as well professor of International Marketing at the LUISS Guido Carli University in Roma, from 2008 to 2013, and Visiting Professor at the Wirtschaft Universitát of Wien.Nowadays is Dean of Academic Programs at INCAE Business School of Costa Rica. |
Selected publications
- Risitano, M., Romano, R., La Ragione, G. & Quintano, M. (2023). Analysing the impact of green consumption values on brand responses and behavioural intention. Business Ethics, the Environment and Responsibility, 32 (3), pp. 1096-1112. DOI: https://doi.org/10.1111/beer.12543.
- Sorrentino, A., Fu, X., Romano, R., Quintano, M. & Risitano, M. (2021). Measuring event experience and its behavioral consequences in the context of a sports mega-event. Journal of Hospitality and Tourism Insights, 3 (5), pp. 589-605. DOI: https://doi.org/10.1108/JHTI-03-2020-0026.
- Laurenza, E., Quintano, M., Schiavone, F. & Vrontis, D. (2018). The effect of digital technologies adoption in healthcare industry: a case based analysis. Business Process Management Journal, 24 (5), pp. 1124-1144. DOI: https://doi.org/10.1108/BPMJ-04-2017-0084.
- Romano, R., Risitano, M. & Quintano, M. (2018). How Do Firms Process Info? Monitoring Brand Equity Drivers in Food and Beverage Sectors. Case Studies in the Traditional Food Sector (pp. 171-206). Elsevier Inc.. DOI: https://doi.org/10.1016/B978-0-08-101007-5.00014-2.
- Popoli, P. & Quintano, M. (2017). Critical success factors in strategic brand management in luxury fashion markets: The case of Isaia. Advancing insights on brand management (pp. 65-80). DOI: https://doi.org/10.5772/intechopen.69735.
- Risitano, M., Tutore, I., Sorrentino, A. & Quintano, M. (2017). The influence of tourists' national culture on their behaviors in a sport mega-event. International Journal of Culture, Tourism, and Hospitality Research, 11 (2), pp. 193-210. DOI: https://doi.org/10.1108/IJCTHR-07-2015-0077.
- Risitano, M., Romano, R., Sorrentino, A. & Quintano, M. (2017). The impact of consumer-brand engagement on brand experience and behavioural intentions: An Italian empirical study. British Food Journal, 119 (8), pp. 1884-1896. DOI: https://doi.org/10.1108/BFJ-11-2016-0579.
- Risitano, M., Sorrentino, A. & Quintano, M. (2017). Understanding the role of the service experience in the cruise industry. International Journal of Tourism Policy, 7 (4), pp. 289-308. DOI: https://doi.org/10.1504/IJTP.2017.088304.
- Quintano, M. & Sorrentino, A. (2016, June). The impact of servicescape on cruiser experience and behavioural intentions. A conceptual framework [Paper presentation]. 12th International Conference on Tourism ICOT 2016.
- Quintano, M., Risitano, M. & Sorrentino, A. (2016, March). Analyzing the relationships among destination image, event satisfaction and tourist intentional behaviours. The case of America's Cup World Series in Naples [Paper presentation]. 13th International CIRCLE Conference.
- Quintano, M., Risitano, M. & Sorrentino, A. (2016). Il ruolo dell'identità territoriale nello sviluppo internazionale di un distretto culturale. Il caso dell'arte presepiale di San Gregorio Armeno. Cultural heritage e Made in Italy (pp. 507-528).
- Carta, A., Quintano, M. & Risitano, M. (2015, October). Le relazioni di marketing nella gestione dei servizi portuali: proposta di un modello di analisi [Paper presentation]. XII Convegno Annuale Società Italiana di Marketing.
- Quintano, M., Risitano, M. & Romano, R. (2013). Analyzing the relationships among critical brand equity drivers and consumer behavioural intentions.
- Quintano, M. (2007). Le attività infrastrutturali: il marketing strategico: le strategie per il vantaggio competitivo. Elementi di economia e gestione delle imprese (pp. 87-101).
- Casaburi, I. & Quintano, M. (1997). Methodological bases of case studies in research activity for discovering, building and testing theory: analysis of a management case. Epistemology and the case method (pp. 50-74).