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Tel: +34 932 806 162
Ext. 2398
Fax: +34 932 048 105
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Planellas Arán, Marcel

Professor, Department of Strategy and General Management at Esade
URL Associate Professor
Investigador, GRIE - Grupo de Investigación en Iniciativa Emprendedora
Education
  • Doctor en Ciencias Económicas y Empresariales.
  • Licenciado en Filosofía y Letras - Historia Moderna.
Biography

He is a member of the Strategic Management Society, of the Academy of Management and of the Iberoamerican Academy of Management. He has taken part in congresses and published articles in national and international journals. He has been President of ESADE's Faculty and Secretary General of ESADE. The most recent books he has published are: 'De la idea a la empresa' Gestión 2000, 2003,'Creación de empresa: los mejores textos' Ariel Empresa, 2003, 'Acción social estratégica' LID editorial, 2009, 'Emprender es posible' Planeta, 2012, 'Las Decisiones Estratégicas' Conecta, 2015, 'Strategic Decisions' Cambridge University Press, 2019, and 'El Libro Rojo de la Innovación' Conecta, 2021. 

As a consultant, he has led strategic reflection processes both in private companies and in public organizations. He is an independent director on the boards of directors of various Spanish companies. Before joining ESADE in 1986, he was an expert of the Chamber of Commerce of Barcelona, and previously a member of parliament in the first term of the Catalan Parliament 1980-1984.

Selected publications
  • Planellas Arán, M. (2024). Elbullifoundation: alimentando la creatividad y la innovación. Harvard Deusto Management and Innovation, (61), pp. 8-16.
  • Planellas Arán, M. (2023). Auditando la innovación.
  • Capdevila, I. & Planellas Arán, M. (2022, September). elBullifoundation 2011-2022 [Case study].
  • Planellas Arán, M. (2022). Auditando la innovación.
  • Devenin, V., Planellas Arán, M. & Vernis Domènech, A. (2022, April). Familia Torres from sustainability to regenerative agriculture [Case study].
  • Planellas Arán, M. (2022). Prólogo. 77 Actitud Innovadora (pp. 6-9).
  • Planellas Arán, M. (2021). El Libro rojo de la innovación.
  • Jenkins, S. J., Planellas Arán, M. & Peiró Posadas, M. (2020, December). SJD Barcelona Children's Hospital's Journey to Innovation [Case study].
  • Bofarull Viu, I., Fernández, J. J. & Planellas Arán, M. (2020). Caso: Retos y aprendizajes de la innovación en el sector de la salud: revisando diez años de apuesta estratégica por la innovación.
  • Planellas Arán, M. (2020). Aprender a emprender, más necesario que nunca en tiempos de Covid-19.
  • Alias Priego, J. A., Planellas Arán, M. & Porro Martorell, O. (2020). Aprendizajes y herramientas de la formación en emprendimiento de ESADE.
  • Jenkins, S. J., Planellas Arán, M. & Peiró Posadas, M. (2020). SJD Barcelona Children's Hospital's Journey to Innovation.
  • Planellas Arán, M. (2020, February). City Football Group 2019 [Case study].
  • Agell, N., Planellas Arán, M., Porro Martorell, O. & Sánchez Soler, M. (2019, June). Entrepreneurship education: Towards the validity of an impactful and effective framework for business schools [Paper presentation]. 25th International Conference on Multiple Criteria Decision Making MCDM 2019.
  • Planellas Arán, M. & Muni, A. (2019). Strategic decisions: The 30 most useful models. Cambridge University Press. DOI: https://doi.org/10.1017/9781108665797.
  • Bofarull Viu, I., Fernández García, J. J. & Planellas Arán, M. (2018). Caso: Retos y aprendizajes de la innovación en el sector de la salud: el Hospital Sant Joan de Déu, revisando diez años de apuesta estratégica por la innovación.
  • Casarin, A. A., CASTELLÓ MOLINA, I., Planellas Arán, M., Romera Robles, M. & Vives, L. (2017). Los riesgos de la estrategia basada en el corto plazo.
  • Cornella Solans, A. & Planellas Arán, M. (2017). Cómo gestionar la transición hacia un nuevo sistema operativo de la empresa.
  • Planellas Arán, M. (2017). The evolution of strategy Over six decades and thirty models.
  • Adrià Acosta, F. & Planellas Arán, M. (2016, December). Scaling creativity, using open innovation [Paper presentation]. 3rd Annual World Open Innovation Conference WOIC 2016.
  • Planellas Arán, M. (2016). La evolución de la estrategia.
  • Muni, A. & Planellas Arán, M. (2015). Las decisiones estrategicas.
  • Planellas Arán, M. & Urriolagoitia Doria Medina, L. (2015). Privalia, rompiendo mitos en el 'e-commerce'.
  • Planellas Arán, M. & Svejenova Velikova, S. (2014, August). Ferran Adrià and elBulli's transformation [Case study].
  • Planellas Arán, M. (2013). In search of the essence of strategy, a model for strategic management in three stages. ESADE working paper (79796).
  • Planellas Arán, M. (2013). La esencia de la estrategia.
  • Planellas Arán, M. & Urriolagoitia Doria Medina, L. (2013, March). Dilemmas of an entrepreneur B: In the Spanish contact-centre sector 2000-2005 [Case study].
  • Planellas Arán, M. & Urriolagoitia Doria Medina, L. (2013, March). Dilemmas of an entrepreneur A: In the Spanish telemarketing sector 1992-2000 [Case study].
  • Planellas Arán, M. & Urbano, D. (2012). Iniciativas empresariales en Catalunya.
  • Planellas Arán, M. & Urriolagoitia Doria Medina, L. (2012, September). BBVA, el proceso de puesta en práctica de la estrategia de acción social en Latinoamérica [Case study].
  • Planellas Arán, M. (2012, June). Research for teaching. Creativity for Business Innovation Challenge C4BI [Paper presentation]. VIII Edition of ESADE Research Days Barcelona 2017.
  • Planellas Arán, M. & Urriolagoitia Doria Medina, L. (2012, June). La alianza estratégica entre el Grupo VIPS y la Fundación Chandra [Case study].
  • Amorós Espinosa, J. E., LAMOLLA KRISTIANSEN, L., Planellas Arán, M. & Valencia-Silva, M. M. (2012, March). Business goals and performance relationships in new ventures created by women entrepreneurs [Paper presentation]. INBAM 2012.
  • Planellas Arán, M. & Urriolagoitia Doria Medina, L. (2011). La alianza estratégica entre Grupo Vips y Fundación Hazloposible. Un ejemplo de colaboración empresa-ONG.
  • Alemany, L., Álvarez, C., Planellas Arán, M. & Urbano, D. (2011). Libro blanco de la iniciativa emprendedora en España.
  • Planellas Arán, M. (2010). Prólogo. El corazón de Mango (pp. 9-14).
  • Dussauge, P., Planellas Arán, M. & Wassmer, U. F. (2010). Un enfoque estratégico para la gestión de alianzas.
  • Svejenova, S., Planellas Arán, M. & Vives, L. (2010). An individual business model in the making: a chef's quest for creative freedom. Long Range Planning, 43 (2-3), pp. 408-430. DOI: https://doi.org/10.1016/j.lrp.2010.02.002.
  • Wassmer, U., Dussauge, P. & Planellas Arán, M. (2010). How to manage alliances better than one at a time. MIT Sloan Management Review, 51 (3), pp. 77-94.
  • Planellas Arán, M., Svejenova Velikova, S. & Vives, L. (2010, March). An individual business model in the making: A chef's quest for creative freedom [Paper presentation]. SCANCOR Seminar Series Invited presentation Stanford 2010.
  • Parada, P., Alemany, L. & Planellas Arán, M. (2009). The Internationalisation of Retail Banking: Banco Santander's Journey towards Globalisation. Long Range Planning, 42 (5-6), pp. 654-677. DOI: https://doi.org/10.1016/j.lrp.2009.09.006.
  • Planellas Arán, M., Svejenova Velikova, S. & Vives, L. (2009, August). Business models in motion: Insides from the case of Ferran Adrià [Paper presentation]. 2009 Academy of Management Annual Meeting.
  • Planellas Arán, M. & Svejenova Velikova, S. (2009, July). Creativity in a box: Mechanisms for translating creative passion into cultural products [Paper presentation]. 25th EGOS Colloquium.
  • Planellas Arán, M. & Urriolagoitia Doria Medina, L. (2009). Acción social estratégica.
  • Planellas Arán, M., Svejenova Velikova, S. & Vives, L. (2008, December). A business model for creative freedom: Insights from the case of Ferran Adrià [Paper presentation]. Long Range Planning Conference - Special Issue on Business Models, London 2008.
  • Planellas Arán, M. & Svejenova Velikova, S. (2008). Las claves del crecimiento de Mango.
  • Parada Balderrama, P. & Planellas Arán, M. (2008). Growth of firms through diversification strategies: Is there any difference between developed and emerging countries?.
  • Parada Balderrama, P. & Planellas Arán, M. (2008). Diversification in developed and emerging countries: Facilitating the executive decision.
  • Alemany, L., Parada Balderrama, P. & Planellas Arán, M. (2007, December). Internationalisation in retail banking: The experience of Banco Santander [Paper presentation]. 5th International Conference of the Iberoamerican Academy of Management.
  • Alemany, L., Parada Balderrama, P. & Planellas Arán, M. (2007, December). The three-step process: A new approach to internationalization in service companies [Paper presentation]. 5th International Conference of the Iberoamerican Academy of Management.
  • Almeida, P., Hohberger, J., Parada Balderrama, P. & Planellas Arán, M. (2007, December). The impact of inter-firm collaborations by researchers on innovation in biotechnology firms [Paper presentation]. 5th International Conference of the Iberoamerican Academy of Management.
  • Planellas Arán, M. & Urriolagoitia Doria Medina, L. (2007, December). El ciclo de vida de la relación de patrocinio desde la perspectiva de las alianzas estratégicas: el caso BBVA/Ruta Quetzal [Paper presentation]. 5th International Conference of the Iberoamerican Academy of Management.
  • Alemany, L., Parada Balderrama, P. & Planellas Arán, M. (2007). Lessons from the strategy of Banco Santander: The three-step process of internationalisation in retail banking.
  • Svejenova, S., Mazza, C. & Planellas Arán, M. (2007). Cooking up change in haute cuisine: Ferran Adrià as an institutional entrepreneur. Journal of Organizational Behavior, 28 (5), pp. 539-561. DOI: https://doi.org/10.1002/job.461.
  • Planellas Arán, M. & Svejenova Velikova, S. (2007, July). Ferran Adrià and el Bulli [Case study].
  • Gimeno Sandig, A., Labadie, G., Planellas Arán, M. & Saris, W. E. (2007, June). Measuring the effect of family ideology on family business performance [Paper presentation]. 2007 Babson College Entrepreneurship Research Conference 2007 BCERC.
  • Mazza, C., Planellas Arán, M. & Svejenova Velikova, S. (2007). Cooking up change in haute cuisine: Ferran Adrià as an institutional entrepreneur. Journal of Organizational Behavior, 28, pp. 539-561.
  • Alemany, L. & Planellas Arán, M. (2007, June). Banco Santander, growth strategy and internationalization 1984-2005 [Case study].
  • Urriolagoitia, L. & Planellas Arán, M. (2007). Sponsorship relationships as strategic alliances: A life cycle model approach. Business Horizons, 50 (2), pp. 157-166. DOI: https://doi.org/10.1016/j.bushor.2006.10.001.
  • Jeannet, J. P., Parada Balderrama, P. & Planellas Arán, M. (2007, March). FC Barcelona, Europe's Champion [Case study].
  • Planellas Arán, M. (2007). Elogi dels mèrits del senyor Ricard Fornesa Ribó. Acte d'investidura de doctor honoris causa al Dr. Ricard Fornesa Ribó i al Dr. Antonio Garrigues Walker (pp. 7-16).
  • Parada Balderrama, P. & Planellas Arán, M. (2007). ¿Qué es estrategia corporativa?.
  • Marín Arandia, J. L. M., Ollé Valls, M., Planellas Arán, M. & Svejenova Velikova, S. (2007). Noves vies d'internacionalització: les empreses nascudes globals i les que es redefineixen globals.
  • Bieto Caubet, E., Parada Balderrama, P. & Planellas Arán, M. (2006). Corporate entrepreneurship vs. corporate parenting: Do they fit together for creating value in the corporation?. Frontiers of entrepreneurship research 2005: Proceedings of the twenty-fifth annual entrepreneurship research conference (pp. 445-446).
  • Botella i Corral, J., LAMOLLA KRISTIANSEN, L. & Planellas Arán, M. (2006, October). Are positive discrimination policies valid for women entrepreneurs? [Paper presentation]. ISBE 2006 Conference.
  • Planellas Arán, M., Svejenova Velikova, S. & Terjesen, S. (2006, June). Dynamics of entrepreneurial teams in ventures in creative industries [Paper presentation]. 2006 Babson College Entrepreneurship Research Conference 2006 BCERC.
  • Amorós Espinosa, J. E., Batista-Foguet, J. & Planellas Arán, M. (2006). Influencia de la utilización de Internet en el crecimiento de las pequeñas y medianas empresas: un estudio empírico en una economía en desarrollo.
  • Marín Arandia, J. L. M., Ollé Valls, M., Planellas Arán, M. & Svejenova Velikova, S. (2006). Noves vies d'internacionalització: les empreses nascudes globals born globals i les que es redefineixen globals re-born globals. Informe anual OME: tendències de futur i noves realitats (pp. 167-172).
  • Parada Balderrama, P. & Planellas Arán, M. (2006, May). Caso F.C. Barcelona [Case study].
  • Mazza, C., Planellas Arán, M. & Svejenova Velikova, S. (2005). Identity Trans formation in a creative industry: Ferran Adrià and the rise of Spanish creative cuisine, 1983-2003.
  • Bieto Caubet, E., Parada Balderrama, P. & Planellas Arán, M. (2005, June). Corporate entrepreneurship vs. corporate parenting: Do they fit together for creating value in the corporation? [Paper presentation]. 2005 Babson College Entrepreneurship Research Conference 2005 BCERC.
  • Bieto Caubet, E., Ollé Valls, M. & Planellas Arán, M. (2005). Prólogo y adaptación. Entrepreneurship = Emprendedores (pp. 1-441).
  • Bieto Caubet, E., Parada Balderrama, P. & Planellas Arán, M. (2004). Strategic harmony: The fit between corporate entrepreneurship and parenting.
  • Bieto Caubet, E., Parada Balderrama, P. & Planellas Arán, M. (2004). Strategic harmony: The fit between corporate entrepreneurship and parenting.
  • Parada Balderrama, P. & Planellas Arán, M. (2003, December). Business diversification strategies followed by fast-growth companies: A resource based view approach to Catalan multinational industrial companies [Paper presentation]. 3rd International Conference of the Iberoamerican Academy of Management.
Contact details
Tel: +34 932 806 162
Ext. 2398
Fax: +34 932 048 105
Contact
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