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Tel: +34 932 806 162
Ext. 2376
Fax: +34 932 048 105
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Franch Bullich, Josep

Associate Professor, Department of Marketing at Esade
URL Associate Professor
Decano de Executive Education, Executive Education Unit
Education
  • Doctor en Administración y Dirección de Empresas. ESADE - Universitat Ramon Llull
  • Doctor Europeo. ESADE - Universitat Ramon Llull
  • Licenciado en Ciencias Empresariales y Máster en Dirección de Empresas. ESADE
  • Licenciado en Administración y Dirección de Empresas. ESADE - Universitat Politècnica de Catalunya
Biography
Josep Franch has extensive teaching experience in various countries. He is expert in international marketing and global marketing, andhis main area of specialization is brand management in multinational and global companies. He has also worked on subjects related to digital marketing and relationship marketing. From an educational point of view, he is one of the main European experts in the case study method. He has published more than 50 case studies in the fields of marketing and international business, some of which are available through the The Case Centre formerly the European Case Clearing House. He has won the EFMD Case Writing Competition on three occasions 1999, 2001 and 2013 and also has three case writing awards at the North American Case Research Association NACRA Annual Conference 2004, 2010 and 2015. He regularly serves as a track chair in several case conferences and as a reviewer for different case journals and case collections, he sits on the Editorial Board of the Case Research Journal and Wine Business Case Research Journal and is one of the Co-Editors of the Global Jesuit Case Series. He regularly delivers sessions on how to write and teach with case studies, both at ESADE as well as for other programmes including the International Teachers Programme ITP.He has previous experience as marketing manager at Fuji Film and has worked as consultant for different companies, including FC Barcelona, Interroll, Novartis, Soler & Palau, Sony and Xerox. He has also worked in many in-company training programs with different companies including: APM Terminals, Bunge, Desigual, Esteve, Novartis, Roca, Roland DG, Saint-Gobain, Sony, Telefónica and Tenaris.
Selected publications
  • Altman, D. G., De la Vega, I., Franch Bullich, J., Heukamp, F., Hornstein, C. P. & Ilie, C. (2018). Formación para la empresa.
  • Parada, P. & Franch Bullich, J. (2016). Team teaching. Teaching and Learning at Business Schools (pp. 47-62). Taylor and Francis Ltd..
  • Franch Bullich, J. & Sablina Kondratieva, M. (2013, June). Roca in Egypt [Case study].
  • Cuneo Zuñiga, A. R., Franch Bullich, J. & Walter, F. (2013, June). The Fluidra Branding Challenge: Reduce complexity or respect diversity? [Case study].
  • Franch Bullich, J., Grabowski, M., Joseph, J. & Orne, D. (2013, June). Toluca A, B, C, D, E [Case study].
  • Franch Bullich, J., Montalvo-Garcia, A., Parera Olm, A. & VALLS GIMÉNEZ, J. F. (2013, June). Google and the worldwile travel market [Case study].
  • Franch Bullich, J. & Rosina, M. (2012, October). Continental in Ukraine [Paper presentation]. NACRA 2012 Annual Meeting.
  • Franch Bullich, J. & Rosina, M. (2012, October). Continental in Ukraine [Case study].
  • Franch Bullich, J., Gruber, V. & Hawkins, M. A. (2012). Migration and minorities in Europe. Diversity in European marketing: Text and cases (pp. 15-55).
  • Franch Bullich, J. & Zuhorn, L. (2011, November). Google: In or out of China? [Case study].
  • Franch Bullich, J. & Montalvo-Garcia, A. (2011, October). Dan Samstron's dilemma [Paper presentation]. NACRA 2011 Annual Meeting.
  • Franch Bullich, J. & Montalvo-Garcia, A. (2011, October). Dan Samstron's dilemma [Case study].
  • Franch Bullich, J. & Montaña Matosas, J. (2010, October). FC Barcelona: More than just a club [Paper presentation]. NACRA 2010 Annual Meeting.
  • Franch Bullich, J., Montaña Matosas, J. & Turró Sol, A. (2010, October). FC Barcelona: More than just a club [Case study].
  • Franch Bullich, J. (2010, May). Reflexiones personales sobre el aprendizaje con casos: La experiencia en ESADE Business School [Paper presentation]. Reflexiones personales sobre el aprendizaje con casos: La experiencia en ESADE Business School, V Reunión Anual, Mexico City 2010.
  • Franch Bullich, J. (2010, May). Taller: Visión sobre la escritura de casos [Paper presentation]. Taller sobre la escritura de los casos, V Reunión Anual, Mexico City 2010.
  • Franch Bullich, J. & Parada Balderrama, P. A. (2008). Team teaching. Teaching and learning at Business Schools: Transforming business education (pp. 47-62).
  • Franch Bullich, J. & Parada Balderrama, P. A. (2008, August). Team teaching [Paper presentation]. 2008 Academy of Management Annual Meeting.
  • Franch Bullich, J. (2001, July). L'Oréal A & B [Case study].
  • Franch Bullich, J. (2001, June). L'Oréal: A true partnership [Case study].
  • Franch Bullich, J. (2001, June). L'Oréal B: Locally adapting Elsève's global strategy [Case study].
  • Franch Bullich, J. (2001, January). L'Oréal A: Fighting the shampoo battle [Case study].
  • Baygual Ferrater, V. & Franch Bullich, J. (2000, January). Chupa Chups in Mexico [Case study].
  • Cortés Ricart, M. & Franch Bullich, J. (1999, January). Unilever B: Frigo Spain [Case study].
  • Cortés Ricart, M. & Franch Bullich, J. (1999, January). Unilever A: Globalising the ice cream business [Case study].
  • Franch Bullich, J. & Kashani, K. (1998). La montée en puissance des managers transnationaux.
Contact details
Tel: +34 932 806 162
Ext. 2376
Fax: +34 932 048 105
Contact
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