Faculty & Research
Directory
Visnjic, Ivanka
Professor, Department of Operations, Innovation and Data Sciences at Esade
URL Associate Professor
Director, Department of Operations, Innovation and Data Sciences
Director, IIK - Institute for Innovation and Knowledge Management
Education
- Phd in Applied Economics.
- Master of Business Economics. University of Novi Sad
- Master of Advanced Business Studies.
Biography
Ivanka Visnjic is Associate Professor of Innovation at ESADE Business School, where she alsoacts as Director of the Institute for Innovation and Knowledge Management.
Ivanka worked at consulting firm McKinsey & Co, completed her PhD at KatholiekeUniversiteit Leuven in Belgium, held visiting posts at University of Cambridge, University ofCalifornia, Berkley and London Business School. She also helped set up business-ledpartnership, Cambridge Service Alliance, at University of Cambridge.
Her research, teaching and advisory activities focus on discontinuous technological shiftsand disruptive and radical innovation in products, services and business models. Inparticular, she studies how established companies deal with uncertainty in theirenvironment by developing and bringing to market novel technologies, shifting fromproduct to service business models and delivering customer solutions and outcomes.Her research has been published in well-established academic journals, such as CaliforniaManagement Review, Journal of Operations Management, Journal of Product InnovationManagement. Ivanka has received a number of awards and grants for her research,including Poets & Quants' 40 under 40 Professors in 2020, Journal of OperationsManagement Ambassador Award in 2018, IBM Faculty Award in 2012. She led joint research projects, gave keynote speeches, hosted workshops and workedclosely with C-suite and senior management teams of several global companies, such asAtlas Copco, BAE Systems, Caterpillar, Enel, FC Barcelona, IBM, Novozymes, Pearson, Rocheand Telefonica.
Selected publications
- Visnjic, I. & Leten, R. (2024). The Legacy Company's Guide to Innovation. Harvard Business Review, 2024-September-October.
- Yang, Y., Yapar, O., Yayla-Kullu, M., Ye, H., Yenipazarli, A., Yin, Q., Yin, W., Yoo, O., Yu, X., Zeng, F., Zhang, H., Zhang, J., Zhang, W., Zhang, Y., Zhao, X., Zhao, X., Zhong, Y., Zhu, H., Zhu, L., Zhu, S. & Zhu, W. (2023). Appreciation to Referees, 2023. Service Science, 15 (4), pp. 302-303. DOI: https://doi.org/10.1287/SERV.2023.APPREV.V15.N4.
- Tabares, S., Parida, V. & Visnjic, I. (2023). Revenue models for digital services in the railway industry: A framework for choosing the right revenue model. Journal of Business Research, 165, 114041. DOI: https://doi.org/10.1016/j.jbusres.2023.114041.
- Visnjic, I., Jovanovic, M. & Raisch, S. (2022). Managing the Transition to a Dual Business Model: Tradeoff, Paradox, and Routinized Practices. Organization Science, 33 (5), pp. 1964-1989. DOI: https://doi.org/10.1287/ORSC.2021.1519.
- Sjödin, D., Parida, V. & Visnjic, I. (2022). How Can Large Manufacturers Digitalize Their Business Models? A Framework for Orchestrating Industrial Ecosystems. California Management Review, 64 (3), pp. 49-77. DOI: https://doi.org/10.1177/00081256211059140.
- Visnjic, I., Birkinshaw, J. & Linz, C. (2022). When Gradual Change Beats Radical Transformation. MIT Sloan Management Review, 63 (3), pp. 74-78.
- Rakic, S., Visnjic, I., Gaiardelli, P., Romero, D. & Marjanovic, U. (2021). Transformation of Manufacturing Firms. In Dolgui, A., Bernard, A. & Lemoine, D., Von Cieminski, G., Romero, D. (Eds.), Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems - IFIP WG 5.7 International Conference, APMS 2021, Proceedings (pp. 153-161). Springer Science and Business Media Deutschland GmbH. DOI: https://doi.org/10.1007/978-3-030-85902-2_17.
- Chen, Y., Visnjic, I., Parida, V. & Zhang, Z. (2021). On the road to digital servitization ¿ The discontinuous interplay between business model and digital technology. International Journal of Operations and Production Management, 41 (5), pp. 694-722. DOI: https://doi.org/10.1108/IJOPM-08-2020-0544.
- Sjödin, D., Parida, V., Jovanovic, M. & Visnjic, I. (2020). Value Creation and Value Capture Alignment in Business Model Innovation: A Process View on Outcome-Based Business Models. Journal of Product Innovation Management, 37 (2), pp. 158-183. DOI: https://doi.org/10.1111/jpim.12516.
- Jovanovic, M., Raja, J. Z., Visnjic, I. & Wiengarten, F. (2019). Paths to service capability development for servitization: Examining an internal service ecosystem. Journal of Business Research, 104, pp. 472-485. DOI: https://doi.org/10.1016/j.jbusres.2019.05.015.
- Parida, V., Burström, T., Visnjic, I. & Wincent, J. (2019). Orchestrating industrial ecosystem in circular economy: A two-stage transformation model for large manufacturing companies. Journal of Business Research, 101, pp. 715-725. DOI: https://doi.org/10.1016/j.jbusres.2019.01.006.
- Visnjic, I., Ringov, D. & Arts, S. (2019). Which Service? How Industry Conditions Shape Firms' Service-Type Choices. Journal of Product Innovation Management, 36 (3), pp. 381-407. DOI: https://doi.org/10.1111/jpim.12483.
- Suárez, F. & Visnjic, I. (2018). La nueva empresa y su 'producto': integrando productos y servicios a través de la digitalización.
- Birkinshaw, J., Visnjic, I. & Best, S. (2018). Responding to a potentially disruptive technology: How big pharma embraced biotechnology. California Management Review, 60 (4), pp. 74-100. DOI: https://doi.org/10.1177/0008125618778852.
- Visnjic, I., Neely, A. & Jovanovic, M. (2018). The path to outcome delivery: Interplay of service market strategy and open business models. Technovation: The International Journal of Technological Innovation and Entrepreneurship, 72-73, pp. 46-59. DOI: https://doi.org/10.1016/j.technovation.2018.02.003.
- Müller, C. N., Kijl, B. & Visnjic, I. (2018). Envelopment lessons to manage digital platforms: The cases of Google and Yahoo. Strategic Change, 27 (2), pp. 139-149. DOI: https://doi.org/10.1002/jsc.2189.
- Kijl, B., Müller, C. N. & Visnjic, I. (2018). Envelopment lessons to manage digital platforms: The cases of Google and Yahoo.
- Visnjic, I., Jovanovic, M., Neely, A. & Engwall, M. (2017). What brings the value to outcome-based contract providers? Value drivers in outcome business models. International Journal of Production Economics, 192, pp. 169-181. DOI: https://doi.org/10.1016/j.ijpe.2016.12.008.
- Letten, R. & Visnjic, I. (2017). Atlas Copco: From selling compressors to providing services. Radical business model transformation: Leading the radical shift (pp. 208-211).
- Visnjic, I., Neely, A., Cennamo, C. & Visnjic, N. (2016). Governing the city: Unleashing value from the business ecosystem. California Management Review, 59 (1), pp. 109-140. DOI: https://doi.org/10.1177/0008125616683955.
- Visnjic, I., Wiengarten, F. & Neely, A. (2016). Only the Brave: Product Innovation, Service Business Model Innovation, and Their Impact on Performance. Journal of Product Innovation Management, 33 (1), pp. 36-52. DOI: https://doi.org/10.1111/jpim.12254.
- Visnjic, I., Van Looy, B. & Neely, A. (2013). Steering manufacturing firms towards service business model innovation. California Management Review, 56 (1), pp. 100-123. DOI: https://doi.org/10.1525/cmr.2013.56.1.100.
- Visnjic, I. & Cennamo, C. (2013, January). The gang of four: Acquaintances, friends or foes? towards an integrated perspective on platform competition [Paper presentation]. 73rd Annual Meeting of the Academy of Management, AOM 2013, Orlando. http://www.scopus.com/inward/record.url?scp=85026192945&partnerID=8YFLogxK
- Visnjic, I. & Van Looy, B. (2013). Servitization: Disentangling the impact of service business model innovation on manufacturing firm performance. Journal of Operations Management, 31 (4), pp. 169-180. DOI: https://doi.org/10.1016/j.jom.2013.02.001.