Faculty & Research
Directory
Evangelidis, Ioannis
Associate Professor, Department of Marketing at Esade
Contracted Doctoral Professor URL
Investigador, ESADE D3 - Institute for Data-Driven Decisions
Education
- PhD in Marketing.
- MSc in Business Administration.
- BSc in Marketing and Communication. Athens University of Economics and Business
Biography
Prof. Evangelidis received his Ph.D. degree in Marketing and his Master's degree in Business Administration with a specialization in Marketing both with distinction from Rotterdam School of Management, Erasmus University Rotterdam. He received his Bachelor's degree in Marketing and Communication from Athens University of Economics and Business.
Ioannis studies consumers' decision-making, and his research primarily focuses on understanding how people's use of attribute information and choice behavior can be influenced by changes in the decision context.
His work has been published in leading Marketing, Management, and Psychology journals, such as the Journal of Marketing Research, Management Science, Psychological Science, and the Journal of Experimental Psychology: General.
His findings were featured in popular media outlets, including the New York Times, Boston Globe, and the Huffington Post.
Selected publications
- Evangelidis, I., Bhatia, S., Jonathan, L. & Simonson, I. (2024). 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives. Journal of Consumer Research, 51 (1), pp. 19-28. DOI: https://doi.org/10.1093/jcr/ucad028.
- Evangelidis, I. (2024). Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases. Marketing Science, 43 (2), pp. 280-288. DOI: https://doi.org/10.1287/mksc.2023.0269.
- Evangelidis, I., Jonathan, L. & Simonson, I. (2023). The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility. Journal of Consumer Research, 50 (3), pp. 492-509. DOI: https://doi.org/10.1093/jcr/ucac059.
- Evangelidis, I., Jonathan, L. & Simonson, I. (2023). A Reexamination of the Impact of Decision Conflict on Choice Deferral. Management Science, 69 (5), pp. 2691-2712. DOI: https://doi.org/10.1287/mnsc.2022.4484.
- Evangelidis, I. & Gunadi, M. P. (E-pub ahead of print). (2023). How Elicitation Procedure Shapes Beliefs About Others' Affective Responses to Action and Inaction. Personality and Social Psychology Bulletin. DOI: https://doi.org/10.1177/01461672231175958.
- Evangelidis, I. (2023). Task Sensitivity and Noise: How Mechanical Properties of Preference Elicitation Tasks Account for Differences in Preferences Across Tasks. Decision, 11 (2), pp. 283-302. DOI: https://doi.org/10.1037/dec0000218.
- Evangelidis, I. (2023). How price changes influence consumers' buying decisions.
- Gunadi, M. P. & Evangelidis, I. (2022). The Impact of Historical Price Information on Purchase Deferral. Journal of Marketing Research, 59 (3), pp. 623-640. DOI: https://doi.org/10.1177/00222437211060359.
- Evangelidis, I. (2022). Rapidly Diminishing Sensitivity and Discrete Sensitivity: Explaining People's Sensitivity to Outcomes Across Decisions. Journal of Experimental Psychology: General, 151 (9), pp. 2115-2127. DOI: https://doi.org/10.1037/xge0001186.
- Evangelidis, I. & van Osselaer, S. M. (2019). Interattribute evaluation theory. Journal of Experimental Psychology: General, 148 (10), pp. 1733-1746. DOI: https://doi.org/10.1037/xge0000552.
- Barasz, K., Kim, T. & Evangelidis, I. (2019). I know why you voted for Trump: Overinferring motives based on choice. Cognition, 188, pp. 85-97. DOI: https://doi.org/10.1016/j.cognition.2018.05.004.
- Evangelidis, I. & Jonathan, L. (2019). Process utility and the effect of inaction frames. Management Science, 65 (5), pp. 2328-2341. DOI: https://doi.org/10.1287/mnsc.2017.3013.
- Evangelidis, I., Jonathan, L. & Simonson, I. (2018). The asymmetric impact of context on advantaged versus disadvantaged options. Journal of Marketing Research, 55 (2), pp. 239-253. DOI: https://doi.org/10.1509/jmr.14.0483.
- Evangelidis, I. & van Osselaer, S. M. (2018). Points of Disparity: Expectation disconfirmation from common attributes in consumer choice. Journal of Marketing Research, 55 (1), pp. 1-13. DOI: https://doi.org/10.1509/jmr.15.0233.
- Evangelidis, I. (2017). The role of restraint omission in alcohol-related traffic fatalities. Drug and Alcohol Dependence, 180, pp. 423-426. DOI: https://doi.org/10.1016/j.drugalcdep.2017.09.003.
- Etkin, J., Evangelidis, I. & Aaker, J. L. (2015). Pressed for time? Goal conflict shapes how time is perceived, spent, and valued. Journal of Marketing Research, 52 (3), pp. 394-406. DOI: https://doi.org/10.1509/jmr.14.0130.
- Evangelidis, I. & Jonathan, L. (2013). Prominence versus dominance: How relationships between alternatives drive decision strategy and choice. Journal of Marketing Research, 50 (6), pp. 753-766. DOI: https://doi.org/10.1509/jmr.13.0052.
- Evangelidis, I. & Van den Bergh, B. (2013). The Number of Fatalities Drives Disaster Aid: Increasing Sensitivity to People in Need. Psychological Science, 24 (11), pp. 2226-2234. DOI: https://doi.org/10.1177/0956797613490748.