Associate Professor, Department of Marketing at
Esade
Contracted Doctoral Professor URL
Biography
Andres Cuneo is Associate Professor of Marketing at ESADE Business School, where he
teaches Marketing Strategy, Marketing Management and Brand Strategy to MBA's, MSc
and Executives. He holds a PhD in Management Sciences Marketing, an MS in Marketing
and an MBA from ESADE Business School. He has also had management and faculty training
in US and European B-Schools such as IESE Business School, Harvard Business School
and HEC Paris. Prior to joining ESADE on a full time basis, he was a full-time professor
at Adolfo Ibanez Business School in his native Chile, where he taught and was the
Head of the MBA Programs. He has taught in management programs with partner business
schools such as UAI, CEIBS, SDA Bocconi, UCLA, Georgetown, etc. He also teaches courses
and seminars on global marketing strategies and branding in other Latin American B-Schools
in Chile, Brazil, Argentina, Mexico and Peru. He has been awarded for his excellence
in teaching, with the 'ESADE Teaching Excellence Award' 2014-15. Prior to Academia,
Andres used to work in the corporate world where he held executive positions in marketing
and sales, mainly in CPG multinationals. He also spent part of his business career
working on management consulting on several engagements with companies from different
countries and sectors of activity such as consumer goods, telecom and industry. Most
of his working experience has been in Europe and Latin America. Andres' research interests
are related to brands: why brands matter for companies and consumers. Currently, his
primary stream of research is focused on the development of Private Label Brands across
categories and countries and the impact that they have on the competitive dynamics
between manufacturers and retailers. His research has been published in academic journals
such as Journal of International Marketing, Journal of Consumer Psychology, Industrial
Marketing Management, European Management Journal, European Journal of Marketing,
Journal of Marketing Management, Journal of Product and Brand Management among others.
Contact details
Tel: +34 932 806 162
Ext. 2660
Fax: +34 932 048 105