Faculty & Research
Directory
Mavrommatis, Alexis
Associate Professor, Department of Marketing at Esade
Contracted Doctoral Professor URL
Director Departamento Acádemico, Department of Marketing
Investigador, ESADE D3 - Institute for Data-Driven Decisions
Education
- Doctor of Philosophy. The University of Stirling
- MSC in Retail Management. The University of Stirling
- Bachelor of Science in Business Administration. The American College of Greece
Areas of interest
- SDG 8 - Decent Work and Economic Growth
Selected publications
- Mostafavi, S. S. & Mavrommatis, A. (E-pub ahead of print). (2024, November). From past to future: exploring two decades of branded apps. Journal of Product and Brand Management. DOI: https://doi.org/10.1108/JPBM-09-2023-4726.
- Cohen, J., Sands, S., Campbell, C. & Mavrommatis, A. (2024). Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising. Journal of Retailing and Consumer Services, 80, 103900. DOI: https://doi.org/10.1016/j.jretconser.2024.103900.
- Lopez-Lopez, D., Mavrommatis, A. & Bachs, J. (2024). La revolución de la inteligencia artificial en `marketing': más allá de la singularidad. Harvard Deusto Business Review, (343), pp. 6-17.
- Campbell, C., Sands, S., McFerran, B. & Mavrommatis, A. (E-pub ahead of print). (2023). Diversity representation in advertising. Journal of the Academy of Marketing Science. DOI: https://doi.org/10.1007/s11747-023-00994-8.
- Tsao, H. Y. J., Campbell, C., Sands, S. & Mavrommatis, A. (2022). From mining to meaning: How B2B marketers can leverage text to inform strategy. Industrial Marketing Management, 106, pp. 90-98. DOI: https://doi.org/10.1016/j.indmarman.2022.08.007.
- Sands, S., Campbell, C., Mavrommatis, A. & Kadomskaia, V. (2022). Can a Whisper Boost Recall Of Video Advertisements? Exploring the Effects of Autonomous Sensory Meridian Response ASMR in Advertising. Journal of Advertising Research, 62 (3), pp. 287-296. DOI: https://doi.org/10.2501/JAR-2022-016.
- Costa Guix, G. & Mavrommatis, A. (2022). EATALY: 'poesía' italiana que revoluciona el acto de comprar.
- Sands, S., Campbell, C., Shedd, L., Ferraro, C. & Mavrommatis, A. (2021). Corrigendum to `How small service failures drive customer defection: Introducing the concept of microfailures', [Business Horizons, Volume 63, Issue 4, July¿August 2020, Pages 573¿584] Business Horizons 2020 634 573¿584, S0007681320300434, 10.1016/j.bushor.2020.03.014. Business Horizons, 64 (4), pp. 563. DOI: https://doi.org/10.1016/j.bushor.2021.02.001.
- Sands, S., Campbell, C., Shedd, L., Ferraro, C. & Mavrommatis, A. (2020). How small service failures drive customer defection: Introducing the concept of microfailures. Business Horizons, 63 (4), pp. 573-584. DOI: https://doi.org/10.1016/j.bushor.2020.03.014.
- Tsao, H. Y. J., Campbell, C., Sands, S., Ferraro, C., Mavrommatis, A. & Lu, S. Q. (2020). A machine-learning based approach to measuring constructs through text analysis. European Journal of Marketing, 54 (3), pp. 511-524. DOI: https://doi.org/10.1108/EJM-01-2019-0084.
- Campbell, C., Sands, S., Ferraro, C., Tsao, H. Y. J. & Mavrommatis, A. (2020). From data to action: How marketers can leverage AI. Business Horizons, 63 (2), pp. 227-243. DOI: https://doi.org/10.1016/j.bushor.2019.12.002.
- Sands, S., Campbell, C., Ferraro, C. & Mavrommatis, A. (2020). Seeing light in the dark: Investigating the dark side of social media and user response strategies. European Management Journal, 38 (1), pp. 45-53. DOI: https://doi.org/10.1016/j.emj.2019.10.001.
- Costa Guix, G. & Mavrommatis, A. (2019). De la servucción a la vivencia: potenciando la experiencia transformadora en el punto de venta.
- Argouslidis, P. C., Skarmeas, D., Kühn, A. & Mavrommatis, A. (2018). Consumers' reactions to variety reduction in grocery stores: a freedom of choice perspective. European Journal of Marketing, 52 (9-10), pp. 1931-1955. DOI: https://doi.org/10.1108/EJM-12-2016-0844.
- Costa Guix, G., Mavrommatis, A., Valdés Gandarillas, S. & Vila Fernández-Santacruz, M. (2018). Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework. DOI: https://doi.org/10.15341/jbe2155-7950/02.09.2018/004.
- Costa Guix, G., Mavrommatis, A., Valdés Gandarillas, S. & Vila Fernández-Santacruz, M. (2017, June). Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework [Paper presentation]. 4th International Conference on Research on National Brand & Private Label Marketing NB&PL2017.
- Costa Guix, G., Mavrommatis, A., Vila Fernández-Santacruz, M. & Valdes, S. (2017). Collaborative Relationships Between Manufacturers and Retailers. In Martínez-López, F. J., Martínez-López, F. J. & Gázquez-Abad, J. C., Ailawadi, K. L., Yagüe-Guillén, M. J. (Eds.), Advances in National Brand and Private Label Marketing - 4th International Conference 2017 (pp. 201-210). Springer Science and Business Media B.V.. DOI: https://doi.org/10.1007/978-3-319-59701-0_21.
- Costa Guix, G. & Mavrommatis, A. (2016). Eataly: 'poesía' italiana que revoluciona el acto de comprar.
- Argouslidis, P. C., Baltas, G. & Mavrommatis, A. (2015). An empirical investigation into the determinants of decision speed in product elimination decision processes. European Management Journal, 33 (4), pp. 268-286. DOI: https://doi.org/10.1016/j.emj.2015.02.002.
- Argouslidis, P. C., Baltas, G. & Mavrommatis, A. (2014). Outcomes of decision speed: An empirical study in product elimination decision-making processes. European Journal of Marketing, 48 (5-6), pp. 982-1008. DOI: https://doi.org/10.1108/EJM-10-2012-0573.
- Burt, S. & Mavrommatis, A. (2006). The international transfer of store brand image. The International Review of Retail, Distribution and Consumer Research, 16 (4), pp. 395-413. DOI: https://doi.org/10.1080/09593960600844178.