Business Network Dynamics
The research group
Business Network Dynamics (BuNeD) is a pioneering research group dedicated to understanding and optimizing how companies design, build, and manage their operations and supply chain networks. Our mission is to drive advancements in sustainable, efficient, and resilient supply chain systems that seamlessly integrate economic, social, and environmental objectives. At the heart of our research is a focus on addressing complex challenges in sourcing, logistics, production, and the management of both physical and digital networks. We explore how organizations can create and sustain collaborative ecosystems of partners that efficiently supply resources while balancing cost-effectiveness, environmental responsibility, and societal well-being. By fostering a holistic approach to operations and supply chain network design, BuNeD aims to empower businesses to innovate and thrive in an increasingly interconnected and sustainability-focused world.
Main research areas
- Supply Chain Coordination and Collaboration
- The Extension of Sustainable Practices to Business Networks
- Digital infrastructures and platforms
Latest publications
Do customer perceptions of corporate services brand ethicality improve brand equity?
Considering the roles of brand heritage, brand image, and recognition benefits
Assessing performance-use preferences through an institutional logics lens
MORE INFO, Assessing performance-use preferences through an institutional logics lensCitizens' cooperation in the reuse of their personal data: The case of data cooperatives in healthcare
MORE INFO, Citizens' cooperation in the reuse of their personal data: The case of data cooperatives in healthcareKnowledge insights
The role of ethics in teaching sustainability
18 February 2021
The negative impact on workers in short-term manufacturing contracts
14 January 2021
Managing tension in social enterprise supply chains
7 January 2021
