Faculty & Research
Directory
Vila Fernández-Santacruz, Mar
Education
- Doctora en Administració i Direcció d'Empreses. ESADE - Universitat Ramon Llull
- Licenciada en Ciencias Empresariales y Máster en Dirección de Empresas. ESADE
- Licenciada en Administración y Dirección de Empresas. ESADE - Universitat Politècnica de Catalunya
Biography
She has collaborated with ESADE's Centre for Tourism Management CEDIT since 2001, being responsible for its management since September 2004. She is currently in charge of the Tourism Business Management and Administration programme and the International Doctoral Tourism and Leisure Colloquium. She is in charge of the organization of various conferences for the circulation, among the tourism sector, of studies prepared in the CEDIT. Her research and teaching activity has concentrated on the area of management control and on the sphere of tourism industry. In particular, her lines of research refer to performance measurements, and critical factors of success of tourism businesses. Previously, Mar worked in companies such as KPMG Peat Marwick, BSCH and CIRSA. She has published various articles and chapters of books, including: 'Aportación al cuadro de mando integral para cadenas hoteleras en España. Variables críticas de actuación' [Contribution to the balanced scorecard for hotel chains in Spain. Critical variables of action] in 'Papers de Turisme', Generalitat Valenciana, 'Cuadro de mando integral para destinos turísticos' [Balanced scorecard for tourism destinations] in 'Gestión de destinos turísticos sostenibles', Gestión 2000 and 'Cataluña' [Catalonia] in 'La actividad turística española 2004', Ed. Ramón Areces.In 2006 she received a positive assessment of her teaching and research activity from the Agency for the Quality of the Catalan University System AQU.
Selected publications
- Costa Guix, G. & Vila Fernández-Santacruz, M. d. M. (2024). `Small wins': el camino a una cultura emprendedora. Harvard Deusto Management and Innovation, (64), pp. 20-22.
- Vila Fernández-Santacruz, M. d. M. & Moya Gutierrez, S. (2023). Social sustainability reporting in European business schools. Sustainability Accounting, Management and Policy Journal, 14 (1), pp. 242-264. DOI: https://doi.org/10.1108/SAMPJ-02-2022-0100.
- Abdelgawad, S. G. E., Camps, X., Costa Guix, G., Dimov, D., Esposito, M., Ferrás Hernández, J., Ferrone, N., Groth, O. J., Hassi, E. L. M., Navarro Sánchez, S. A., Pistrui, J., Tse, T., Vila Fernández-Santacruz, M. d. M. & Vilà, J. (2021). Fomentar la cultura de la experimentación.
- Vila Fernández-Santacruz, M. d. M., Costa Guix, G. & Ellinger -, E. (2020). An ethnographic study of the motivations of foodstagrammer tourists. Journal of Sustainable Tourism, 29 (5), pp. 813-828. DOI: https://doi.org/10.1080/09669582.2020.1811290.
- Vila Fernández-Santacruz, M. d. M., Afsordegan, A., Agell Jané, N., Sánchez, M. & Costa Guix, G. (2018). Influential factors in water planning for sustainable tourism destinations. Journal of Sustainable Tourism, 26 (7), pp. 1241-1256. DOI: https://doi.org/10.1080/09669582.2018.1433183.
- Costa Guix, G., Mavrommatis, A., Valdés Gandarillas, S. & Vila Fernández-Santacruz, M. d. M. (2018). Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework. Advances in national brand and private label marketing (pp. 201-210).
- Costa Guix, G., Mavrommatis, A., Valdés Gandarillas, S. & Vila Fernández-Santacruz, M. d. M. (2018). Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework. DOI: https://doi.org/10.15341/jbe2155-7950/02.09.2018/004.
- Costa Guix, G., Mavrommatis, A., Valdés Gandarillas, S. & Vila Fernández-Santacruz, M. d. M. (2017, June). Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework [Paper presentation]. 4th International Conference on Research on National Brand & Private Label Marketing NB&PL2017.
- Aguiló, E., Rosselló, J. & Vila Fernández-Santacruz, M. d. M. (2017). Length of stay and daily tourist expenditure: A joint analysis. Tourism Management Perspectives, 21, pp. 10-17. DOI: https://doi.org/10.1016/j.tmp.2016.10.008.
- Costa Guix, G., Mavrommatis, A., Vila Fernández-Santacruz, M. d. M. & Valdes, S. (2017). Collaborative Relationships Between Manufacturers and Retailers. In Martínez-López, F. J., Martínez-López, F. J. & Gázquez-Abad, J. C., Ailawadi, K. L., Yagüe-Guillén, M. J. (Eds.), Advances in National Brand and Private Label Marketing - 4th International Conference 2017 (pp. 201-210). Springer Science and Business Media B.V.. DOI: https://doi.org/10.1007/978-3-319-59701-0_21.
- Agell Jané, N., Costa Guix, G. & Vila Fernández-Santacruz, M. d. M. (2016, July). Towards sustainable tourism: What factors most influence decision makers in water-energy planning? [Paper presentation]. BEST EN Think Tank XVI: Corporate Responsibility in Tourism - Standards Practices and Policies.
- Vila Fernández-Santacruz, M. d. M., Costa Guix, G., Angulo-Preckler, C., Sardá, R. & Avila, C. (2016). Contrasting views on Antarctic tourism: 'Last chance tourism' or 'ambassadorship' in the last of the wild. Journal of Cleaner Production, 111, pp. 451-460. DOI: https://doi.org/10.1016/j.jclepro.2014.12.061.
- Casabayó Bonás, M., Costa Guix, G. & Vila Fernández-Santacruz, M. d. M. (2015, April). Exploration of the interaction between spirituality and market orientation: Causes and effects on managers [Paper presentation]. Spirituality and Creativity in Management World Congress, Barcelona 2015.
- Saló, A., Garriga, A., Rigall-I-Torrent, R., Vila Fernández-Santacruz, M. d. M. & Fluvià, M. (2014). Do implicit prices for hotels and second homes show differences in tourists' valuation for public attributes for each type of accommodation facility?. International Journal of Hospitality Management, 36, pp. 120-129. DOI: https://doi.org/10.1016/j.ijhm.2013.08.011.
- Saló, A., Garriga, A., Rigall-I-Torrent, R., Vila Fernández-Santacruz, M. d. M. & Sayeras Maspera, J. (2012). Differences in seasonal price patterns among second home rentals and hotels: Empirical evidence and practical implications. Tourism Economics, 18 (4), pp. 731-747. DOI: https://doi.org/10.5367/te.2012.0141.
- Vila Fernández-Santacruz, M. d. M., Rovira Llobera, R., Costa Guix, G. & Santomà Vicens, R. (2012, April). Combining research techniques to improve quality service in hospitality. Quality and Quantity, 46 (3), pp. 795-812. DOI: https://doi.org/10.1007/s11135-010-9414-9.
- Vila Fernández-Santacruz, M. d. M., Enz, C. & Costa Guix, G. (2012). Innovative practices in the spanish hotel industry. Cornell Hospitality Quarterly, 53 (1), pp. 75-85. DOI: https://doi.org/10.1177/1938965511426562.
- Josep, B., Pazienza, P. & Vila Fernández-Santacruz, M. d. M. (2012). Arguments in favor of taxing tourism: The Lanzarote case study. Tourismos, 7 (2), pp. 401-416.
- Vila Fernández-Santacruz, M. d. M., Costa Guix, G. & Rovira Llobera, R. (2010). The creation and use of scorecards in tourism planning: A Spanish example. Tourism Management, 31 (2), pp. 232-239. DOI: https://doi.org/10.1016/j.tourman.2009.02.015.
- Costa Guix, G., Moll de Alba Mendoza, I., Montaña Matosas, J., Sureda Pascual, J., Torrecilla Gumbau, C., VALLS GIMÉNEZ, J. F., Vila Fernández-Santacruz, M. d. M., Alfaro Faus, M. & Losada Marrodán, C. (2008). Fenómeno low cost: el impacto en el factor precio.