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B2B Management

Transforming your B2B Company for Better, Predictable and Scalable Business

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B2B Management

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Program information

Transforming your B2B Company for Better, Predictable and Scalable Business

Upcoming editions and fees

  • 19 May 2025 - 03 June 2025

    Barcelona
    In-class
    Spanish
    On-campus or virtual attendance.
    Weekly classes from 9.30 am to 7pm:
    May 19, 20 & 26 & June 2 & 3.

  • 14 July 2025 - 18 July 2025

    Barcelona
    In-class
    English
    On-campus or virtual attendance.
    Weekly classes from 9.30 am to 7pm:
    July, 14 to 18.

  • 20 October 2025 - 04 November 2025

    Madrid
    In-class
    Spanish
    - In-person or hybrid: you can attend the Madrid Campus in person or follow the program in Digital Live format
    - Classes on October 20, 21 and 27, November 3 and 4, from 9:30 a.m. to 7 p.m.

An essential program for the top management of companies that sell products and services to other companies

Increased market competition has resulted in more complex B2B relationships. Decision-makers are looking to work with trustworthy companies to ensure their investments are precise and low risk.

B2B Leaders will have to build a management model that delivers reliable value and a culture that generates trust to achieve predictable and scalable growth results.
 

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Discover B2B management insights

Never delegate revenue to sellers

Selling hard or selling smart?

5 key elements to produce predictable and scalable revenue

5 common mistakes that CEOs in B2B make

B2B CEO: create the conditions

A B2B Culture is needed

Are you afraid of Amazon coming to your B2B environment?

If you work like a machine you will be replaced by a machine

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  • Marina Palacios

    Marina Palacios

    Deputy General Director · Suez Agriculture Sur

    I learned and understood how to design, transfer, and apply a B2B culture to the entire organization, which has been essential to provide more value to our clients and increase our success.

  • Andrés García Damjanov

    Andrés García Damjanov

    Country Manager Central, Eastern & South Europe · Newforma

    A holistic program to rewire systems, to settle a new model towards predictability and generate revenue.

  • Andreu Salvador

    Andreu Salvador

    General Manager · Aritmos

    100% based on real cases lectured by top-notch practitioners' faculty and enriched by all the attendee's experiences that are in similar positions like you. You will never find this conversation in a book.

  • Imma Fornt

    Imma Fornt

    General Manager · Papelmatic

    I learned to design a growth strategy for my business, but it was essential to also discover how to deploy the culture that a B2B organization needs. That influenced our way of hiring, promoting or lay-o, to build a more predictable B2B organization.

    See Linkedin profile
  • Albert Aguadé

    Albert Aguadé

    B2B Director · DABA (exclusive Nespresso distributor)

    A great experience to learn the key B2B concepts to defend, in a B2C Mindset company, the need to have a dierent way to holistically organize your Business Unit for a B2B Relationship.

  • Bernadette Surroca

    Bernadette Surroca

    Founder · La Clé Des Champs

    It gave me a clear and fresh roadmap about how to organize my B2B start-up.

Faculty

Oscar Torres
Director

Oscar Torres

Academic Assistant of the Department of Marketing

Senior Director Worldwide Partner Capacity at Dassault Systemes. EMBA Professor at SAIF (Shanghai Advanced Institute of Finance). President of AEMAVE B2B. Founder of JustB2B

See profile
Xavier Argenté

Xavier Argenté

Academic collaborator of the Department of General Management and strategy

Former CEO at Gallina Blanca, Caprabo and Bimbo.

Simon Booker

Guest Speaker

Vice President of Global Sales Enablement and Worldwide Channel Development at Dassault Systèmes

See profile
Mark Roberge

Mark Roberge

Guest Speaker

Senior Lecturer at Harvard Business School & Former CRO HubSpot

See profile

Ernesto Sánchez

Guest Speaker

Account Executive at Red Points. Former Account Executive at Cimworks (DS SolidWorks Reseller)

See profile
  • Luz Fuentes

    Luz Fuentes

    General Manager & Business Owner · Fuendor

    I’m the owner of the company, but as engineer, it was revealing for me to understand that selling is not an art, it is an auditable, replicable and scalable process.

  • Àlex Sanabras

    Àlex Sanabras

    Executive Director · Marlex Human Capital

    A brand-new way to understand how a B2B Company must be organized and lead to produce a Culture in Marlex that generates predictable and scalable results.

  • Walter Da Costa

    Walter Da Costa

    Global Sales & Marketing Director · Tecnam

    A professional reload that allowed me to help my team to have greater capacity for reaction and increased predictability.

Meet our participants

Our participants experience

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  • Marc Morillas

    Marc Morillas

    CEO · Morillas Branding

    I discovered the needed cultural change to build a winner B2B company.

  • Borja Rodrigo

    Borja Rodrigo

    General Manager · Ringspann Ibérica S.A.

    It helped me to connect the dots between effcient team organization and their efforts towards achieving predictable B2B results.

  • Rafael Hoppichler

    Rafael Hoppichler

    Sales & Marketing Director Europe · Graham Packaging Company

    It has helped me internalize key concepts in B2B and succeeding to influence the daily behavior of my team achieving better results.

Download the Brochure




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  • Joaquín Otero

    Joaquín Otero

    Co-Owner & General Manager · Texcope

    The programme allowed me to rethink my organization to seek greater eciency, better margins and increase the value of the company.

  • Carolina Bernal

    Carolina Bernal

    Managing Director · Intracon

    I realized the tactical and strategic changes I had to do in my company. We built a B2B winner team that allowed us to convey to our clients that they were the center of everything. The programme gave me a dierentiating vision and has helped me achieve my goals and create a united and strategically stronger team.

  • Noelia Hurtado

    Noelia Hurtado

    Founder & CEO · Top Ten Franquicias

    It helped me to connect the growth of my company by having a clear process and culture to approach B2B relationships. As CEO, this is one of my critical mission: to secure that everyone understands it in my company.

    See Linkedin profile
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